- Monde Selection
-
Monde Selection, created in 1961, is an international and independent quality institute located in Brussels, that tastes and tests consumer products in order to grant them a renowned Quality Label[1]. Holistic evaluations are made to mark and determine the level of quality of each product. The Institute for Quality Selections is often compared as the Michelin Guide for consumer products.
Since its creation, Monde Selection’s Quality Labels have proved to be efficient to support marketing and business negotiations. As a result, more than 2800 products coming from over 80 countries are presented annually to the evaluation of Monde Selection.
The reliability of the institute is based on scientific analysis, the constant improvement of its tasting and testing methodologies (Sensory Analysis) and the monitoring of legal guidelines. For reasons as various as its philosophy, its experience, and the distinction its label provides, Monde Selection has forged a unique reputation in its segment[2].
In addition to its Quality Selections, the institute also organises the International Wine Contest of Brussels, patronised by the International Organisation of Vine and Wine OIV.
About half of the products come from Japan. 80% of the products presented by Japanese companies are awarded prizes.[3]
Contents
Eligible Products
Products are submitted by all sizes of companies, from small craft manufacturers to large international producers[4]. Products can be registered in the following categories (called Selections): Spirits & Liqueurs, Beers, Waters & Soft Drinks, Food, Diet & Health, and Cosmetics & Toiletries[5].
Jury Members & Expert Committee
For the evaluation process, Monde Selection has been collaborating with over 70 scientists, experts, nutrition and health consultants, Sommeliers and Chefs from prestigious culinary organisations.
Tastings & Testings
Producers can register their products from October to January. Afterwards, testing and tasting sessions last over a 4 months period to guarantee each product to be evaluated properly and carefully[6]. A maximum of 25 products per day are presented to the Jury in order to realise accurate analysis.
Each Selection has its own jury that will evaluate the product with up to 20 parameters. For further laboratory tests, Monde Selection cooperates with public and private institutions such as CERIA, BRUCEFO, Institut Meurice and Euroconsultant. Eventually, scores are added up and averaged to a final result corresponding to a label. The final results are communicated in April to the participating manufacturers[7].
Awards & Trophies [8]
All products with a minimum score of 60% are awarded in the following way.
- Bronze Quality Award: for products obtaining an average result between 60% and 69%
- Silver Quality Award: for products obtaining an average result between 70% and 79%
- Gold Quality Award: for products obtaining an average result between 80% and 89%
- Grand Gold Quality Award: for products obtaining an average result between 90% and 100%
In addition to the Quality Labels, the institute grant three types of Trophies:
- The International High Quality Trophy: for three consecutive years of high quality.
- The Crystal Prestige Trophy: for ten consecutive years of high quality.
- The Special 25 Years Trophy: for 25 consecutive years of high quality.
Closing Ceremony
The annual Closing Ceremony takes place at the end of May in a major European City. A gala dinner marks the beginning of a three-day celebration and a guided tour of the city ends the year of Selection. Each year, more than 600 guests from all over the world attend the granting of Monde Selection’s Awards and Trophies.
References
- ^ Monde Selection ,2010
- ^ Department of Foreign Affairs - Republic of the Philippines ,2010
- ^ Nikkei MJ 2008 November 14th issue.
- ^ Money Control.com ,2007
- ^ Monde Selection ,2010
- ^ Suntory Holdings Limited ,2007
- ^ Monde Selection
- ^ A. Moons (2011), Monde Selection: Fifty years in the service of quality products, Seraphine Graphics
External links
• ECM • Fujimitsu • Phuket • SuperBock • [1]
Categories:- Food awards
- Organizations established in 1961
- Quality control
- Beer awards
- Competitions
- Food stubs
- Drink stubs
- Beer and brewery stubs
- Wine stubs
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