- FreeCreditScore.com
-
Not to be confused with the U.S. federally mandated website, Annualcreditreport.com.
FreeCreditScore.com and FreeCreditReport.com are websites owned by Experian Consumer Direct, a subsidiary of the credit bureau Experian. The sites offer users their personal credit reports from Experian on the condition that they sign up for Experian's Triple Advantage credit monitoring program for a fee. The credit report also comes with the user's PLUS credit score. The membership may be canceled with no charge within 7 days of signup.
The sites, their benefactors, and related business entities have received multiple federal injunctions on deceptive marketing and business practices.[1]
Contents
Abusive practices
FreeCreditReport.com has been the subject of two major lawsuits. In 2005, the site's owner, Experian Consumer Direct, was sued by the Federal Trade Commission for deceptive marketing tactics. They settled for $950,000 in the form of free credit monitoring for those affected and agreed not to use deceptive and misleading claims about free offers and to offer full disclosure of terms and conditions of any free offers.[2][3] The penalty was largely seen as ineffective since it amounted to a small fraction of the $72 million dollar annual advertising budget for free credit report. They were further subjected to a 2006 inquiry by the Florida Attorney General for violating Florida's Deceptive and Unfair Trade Practices Act.[4] An MSNBC.com investigation of the website called it "misleading", "deceptive" and a "scam".[5] The program has also been identified as a scam by ConsumerFraudReporting.org.[6][7]
The advertising practices of FreeCreditReport.com were specifically addressed in the Credit CARD Act of 2009. Now any company who advertises a 'free credit report' on TV or radio must include the statement: "This is not the free credit report provided for by Federal law." [8][9][10] The law also calls for the Federal Trade Commission to issue new rules that will force free credit report advertisers to inform consumers that the only place for a free credit report is AnnualCreditReport.com.[10]
Advertising
Singing ad campaign
In October 2007,[11] Experian Consumer Direct began airing an advertising campaign featuring singer Eric Violette as a man struggling with difficult life circumstances due to his poor credit score, and his ignorance of it. The commercials feature jingles written using various distinctive forms of popular music. To date the company has aired nine different commercials, which have aired in different orders in different markets. The commercials featuring Violette and his band stopped airing in February 2010 to focus advertising on FreeCreditScore.com and a new band.
The themes/motifs of the commercials include, in order:
- Pirate-themed restaurant
- Living with in-laws
- Country Western stage show
- Renaissance Fair
- Used car
- Bicycle riding
- Hip-hop pool party
- Roller Coaster
- Small town / cell phone shop
- Country Bar in Reno
Most feature references to the original "Pirate" commercial; either lyrically, or by including it as part of the background.
Violette was born June 12, 1981 in Montreal[12] and attended the National Theatre School of Canada in 2002.[13] The commercials prepared by David Muhlenfeld & Shakur Green at the The Martin Agency began appearing in October 2007.[14] Due to Violette's Canadian French accent, his voice has been dubbed in the United States.[11][15] He earlier did a Sirius Satellite Radio commercial in French.[16][17]
When asked about his character by the Washington Post, Violette said that "He's a guy who has a lot of dreams and hopes. But he's not able to make them concrete because I think he's a little bit lazy. He's the kind of guy who always has bad luck . . . but I'm sure he has a good heart."[18]
The commercials have spawned various homages including many parodies on YouTube.[19] MADtv parodied the ads in a sketch that featured a young man cursed by bad luck after getting a credit card his senior year of high school.[20] After racking up $80,000 in debt, he ends up in jail, escapes and eventually winds up living with a skinhead named Fang "in a soggy cardboard box". The Federal Trade Commission produced two public service announcements parodying the commercials to remind citizens of the right to annual free credit reports from annualcreditreport.com.[21]
Freecreditscore Band Campaign
In May 2010 a nationwide band search began to find the new face of freecreditscore.com. Live auditions were held in New York, Chicago and Los Angeles. Bands could also submit videos of themselves online at freecreditscoreband.com[22] for consideration. Many were typical entries, but some bands, apparently as a joke, submitting videos as well, most notably Comparative Anatomy (band)[23]. In August 2010 The American Secrets[24] were named the new FCS Band.[25]
FCS Commercial Themes:
- "Check It" featuring the new FCS iPhone App [26]
- "Secret" features the band in a golfing course
- "Co-Signing 101" features the band as a "cover band" at a dorm room party
References
- ^ http://www.ftc.gov/os/caselist/0223263/0223263.shtm
- ^ "Marketer of "Free Credit Reports" Settles FTC Charges". Federal Trade Commission. 2005-08-16. http://www.ftc.gov/opa/2005/08/consumerinfo.shtm. Retrieved 2009-06-06.
- ^ "Marketer of "Free Credit Reports" Settles FTC Charges". Consumer Affairs. 2005-08-16. http://www.consumeraffairs.com/news04/2005/ftc_consumerinfo.html. Retrieved 2008-03-27.
- ^ Sullivan, Bob (2006-11-15). "Florida AG investigates FreeCreditReport.com". MSNBC. http://redtape.msnbc.com/2006/11/florida_ag_inve.html. Retrieved 2008-03-27.
- ^ Sullivan, Bob (2006-09-12). "Don't fall for FreeCreditReport.com". MSNBC. http://redtape.msnbc.com/2006/09/dont_fall_for_f.html. Retrieved 2008-03-27.
- ^ "FreeCreditReports.com Scam at ConsumerFraudReporting.org". http://www.consumerfraudreporting.org/freecreditreportdotcom.php.
- ^ "A Free Credit Score Followed by a Monthly Bill" article by Ron Lieber in The New York Times November 2, 2009
- ^ "Small Business". The San Francisco Chronicle. http://allbusiness.sfgate.com/economy-economic-indicators/economic-indicators/12345170-1.html.
- ^ [1]
- ^ a b [2]
- ^ a b Petrecca, Laura; Theresa Howard and Bruce Horovitz (2008-04-13). "Ad Track: Starbucks splash stick says no to sploshing". USA Today. pp. 2B. http://www.usatoday.com/money/advertising/adtrack/2008-04-13-ad-track_N.htm. Retrieved 2009-06-12.
- ^ Eric Violette - Mahalo.com
- ^ ericviolette.com
- ^ [3]
- ^ http://www.mahalo.com/Eric_Violette Eric Violette - Mahalo.com
- ^ Youtube Sirius Commercial
- ^ Eric Violette at the Internet Movie Database
- ^ "Conversations: Eric Violette, the FreeCreditReport.com Guy". Washington Post. 2009-05-23. http://www.washingtonpost.com/wp-dyn/content/article/2009/05/01/AR2009050100131.html. Retrieved 2009-12-17.
- ^ The High Cost of a ‘Free Credit Report’ New York Times - August 4, 2008
- ^ http://www.youtube.com/watch?v=MuKYP2cBvBA
- ^ http://www.thebigmoney.com/articles/impressions/2009/04/07/credit-crunch?page=0,1
- ^ http://www.freecreditscoreband.com/
- ^ http://www.youtube.com/watch?v=OlkCgitUt0U
- ^ http://http://freecreditscoreband.com/
- ^ http://www.billboard.com/features/the-victorious-secrets-named-new-freecreditscore-1004109237.story#/features/the-victorious-secrets-named-new-freecreditscore-1004109237.story
- ^ http://itunes.apple.com/us/app/experians-my-credit-score/id388991060?mt=8
External links
- AnnualCreditReport.com, the legally mandated, FTC-promoted site.
Categories:- Personal finance websites
- Credit
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