Infobox Website
name =

caption = The home page for from August 19, 2007
url = []
commercial = Yes
type = News website
language = English
registration = No
owner = NBC Universal / Microsoft
author = NBC Universal / Microsoft
launch date =
current status =
revenue =
alexa = 2,087 is the most-visited online news organization in the U.S. [ [ Top 30 news sites for August - Editor & Publisher] ] , owned and operated by NBC Universal and Microsoft as a joint venture. The main newsroom is in Redmond, Washington, with additional newsrooms in New York City and London.

In addition to original content from its staff, is the news website for the NBC News family, with content from the cable television news channel MSNBC, NBC shows such as "Today", "NBC Nightly News" and "Dateline NBC", and partners such as The New York Times and The Washington Post.

Although the website and the cable channel MSNBC were launched together in 1996, they have always maintained separate corporate structures and news operations. NBC and Microsoft remain 50-50 partners in, but Microsoft has reduced its stake in the television network to 18%. is also editorially and financially separate from MSN, the portal site and online service operated by Microsoft, although it acts as that site's primary news provider.

On October 7, 2007 made its first acquisition, buying Newsvine, a website with community-driven news stories and opinions.


As of August 2008, was in first place in total audience among news sites in the U.S., with 52.2 million unique users for the month, according to Nielsen/NetRatings. In second place was Yahoo! News with 40.8 million, then CNN with 38.8 million. had taken the lead in June 2008, surpassing Yahoo. [ [ Top 30 news sites for August - Editor & Publisher] ] . At last count, also served the most online video of any new site, with more than 125 million video streams in May 2008. [ [ press release] ]

Content covers national and international news of general interest, using original and wire service reporting, as well as videos from the network's television division, and partners including The New York Times, Newsweek and The Washington Post. The website contains business and health news, as well as sports and entertainment coverage.

A major focus is online content for the NBC News family of programming, including Today, NBC Nightly News, Dateline, Meet the Press, and programming on MSNBC television. This content includes blogs such as [ "The Daily Nightly"] , a narrative of the broadcast day and a window into the editorial process at NBC Nightly News; [ "World Blog,"] where correspondents and producers based overseas share their insight on news events; [ "First Read,"] analysis of the day's political news from the NBC News Political Unit; [ “allDAY”] , allowing viewers to see behind the scenes of Today; and [ "Zeitgeist"] , a satirical video blog hosted by MSNBC's Willie Geist.

Video is distributed via the MSN Video service. Additionally, the website provides stock quotes through MSN Money, weather forecasts through, RSS feeds, podcasts, and netcasts of the network's broadcasts. Following the introduction of CNN's iReport concept, also introduced a citizen journalism section titled [ “First Person”] . The section allows viewers to upload video, photos and stories in response to suggested topics.


The site has won several journalism and online publishing awards, including the Society of Professional Journalists award for online investigative reporting [ [ Dedman wins investigative reporting award - U.S. news - ] ] , Online News Association’s Online Journalism Award for General Excellence cite web | title = ONA 2006 Conference | date = October 7 | year = 2006 | url = | accessdate = 2007-05-03 ] and Best Use of Multiple Media; National Press Club’s Best Journalism Site,; [cite web | title = National Press Club Online | year = 2006 | url = | accessdate = 2007-05-31 ] for its coverage of Hurricane Katrina, [ “Rising from Ruin”] , and the Best in Business Award from the Society of American Business Editors and Writers [cite web | title = S.A.B.E.W. | url = ] and Best Use of Multiple Media;

External links

* [ Official website]


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