Normal Watches

Normal Watches

Normal Watches is a maker of themed watches. The company is based in and named after Normal, Illinois.



Founded in 2007 by Matthew Newell (Owner, president), Shayne Ivy (creative director) and a silent investor[1]. Normal Watches released its first four watches in March 2008. Since then, the company has expanded the collection to 18 designs available in 8 countries.[2] Normal Watches become a sponsor of professional skateboarder Anthony Johnson in the summer of 2009.


Normal Watches has released eighteen themed watches, with such names as "Yes We Did" (a Barack Obama-themed watch from April 2009) and "The Weak Get Pinched" (a Ferris Bueller tribute watch from December 2009).


Normal Watches has appeared in Nylon magazine[3], the LA Times[4], MTV Style[5], Bust magazine[6], Women's Wear Daily[7], W Magazine's Editors' Blog[8], Gawker's[9], Bloomington-Normal, IL's The Pantagraph[10], and Italy's Polkadot[11] as well as numerous fashion and lifestyle blogs.

Normal Watches have also appeared on various episodes of The Colbert Report[12].

External links


  1. ^ Press release, PR Web,
  2. ^ "Attitude Makes These Watches Tick" by Karen Hansen, The Pantagraph, October 23, 2009,
  3. ^ Nylon Magazine online,
  4. ^ "The Ironic T-shirt of Timepieces," July 21, 2009, LA All the Rage
  5. ^ MTV Style, July 26, 2010,
  6. ^ BUST Magazine, Feb/March 2009, p. 34, "Timing is Everything"
  7. ^ WWD Accessories Supplement, April 2008, p. 22, "Perfectly Normal"
  8. ^, April 3, 2009, "These Watches Give Us a Cheap Thrill"
  9. ^ "Social Media Watches Tells You It's Time for an Intervention,", July 16, 2009
  10. ^ "Attitude Makes These Watches Tick" by Karen Hansen, The Pantagraph, October 23, 2009,
  11. ^ Polkadot Modern Lifestyle,
  12. ^ The Colbert Report, Comedy Central, July 8, 2008

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