No Me Digas Que No

"No Me Digas Que No"
Single by Enrique Iglesias featuring Wisin & Yandel
from the album Euphoria
Released	October 19, 2010 (2010-10-19)
Format	Digital download
Genre	Dance
Length	4:31
Label	Universal Republic
Writer(s)	Enrique Iglesias, Descemer Bueno, Juan Luis Morena, Llandel Veguilla, Ernesto Padilla, Victor Martinez
Producer	Carlos Paucar, Nesty "La Mente Maestra", Victor "El Nasi"
Enrique Iglesias chronology
"Heartbeat" (2010) "No Me Digas Que No" (2010) "Tonight (I'm Lovin' You)" (2010)
Wisin & Yandel chronology "Estoy Enamorado" (2010) "No Me Digas Que No" (2010) "Zun Zun Rompiendo Caderas" (2010)

"No Me Digas Que No" (English: Don't Tell Me No) is a song performed by Spanish singer Enrique Iglesias taken from his first bilingual studio album, Euphoria. It was produced by Carlos Paucar and Reggaeton producers Nesty "La Mente Maestra" and Victor "El Nasi". It featured Reggaeton Duó Wisin & Yandel. It was released digitally on June 22, 2010 as the second promotinal Spanish single.^[1] The song hit the radio stations officially on October 19, 2010.^[2] It is the third collaborations between the artists after the remix versions of Lloro Por Tí and Gracias a Ti. The song peaked at number-one on the US Billboard Hot Latin Songs, becoming Enrique's twenty-second song to peak at number-one on the charts.

Background

Iglesias and the duó performing the song at Latin Grammy Awards

On the album, two versions of the song were included, a version with Iglesias alone, and a remixed version with the duó with whom Iglesias has collaborated on another two songs.^[3] Both versions have a completely different beat. The song was written by himself and Descemer Bueno, and the remixed version has additional lyrics from Wisin & Yandel, Ernesto Padilla better known as Nesty "La Mente Maestra" and Victor Martinez. A merengue remix was made replacing Wisin & Yandel with Omega "El Fuerte". Leila Cobo from Billboard said in relation to the song that "he (Iglesias) jumps into dance with both feet and eschews the duo's reggaetón in favor of uptempo club beats".^[4]

Live performance

Iglesias performed the song with a two-song medley, starting with "No Me Digas Que No" alongside the duó, and ending with his smash-hit "I Like It", during the 11th Annual Latin Grammy Awards at the Mandalay Bay Events Center on November 11, 2010 in Las Vegas, Nevada.^[5]

Chart performance

On the week of December 4, 2010 the song debuted at number 34 on the Billboard Latin Pop Airplay, peaking at number 2, making his 28th entry to the Latin Pop Airplay chart. On the week of December 18, 2010 the song debuted at number #40 on the Billboard Latin Songs, peaking at number 8, it also entered the top twenty on the Billboard Tropical Songs and on the Mexican Top 20.^[6] The week of March 19, 2011 the song peaked at number #1 on the US Latin Songs, becoming his 22nd song to peak #1 on the chart, more than any other Latin artist.

Music video

Iglesias and Yandel (left) in the music video

Development

The music video for the song was filmed in Los Angeles, directed by long-time collaborator Jessy Terrero and produced by Josh Goldstein. Two versions of the video were filmed, one for the version featured Wisin & Yandel, and another for the alternate version with Iglesias only.^[7] It was premiered through his website on November 18, 2010.^[8]

Synopsis

The video begins with Iglesias into a car for the streets, while a woman drives. As the first hook of the song begins, it shows Iglesias alongside Wisin & Yandel in a dark room with bright lights. When the chorus of the song begins, Iglesias, is having a drink sitting in a chair in a nightclub, while it shows Wisin raps his verses into the nightclub. Through the video, he and Wisin & Yandel sing the song into different camera takes. At the last part of the video, Iglesias is reconnects with the woman who was driving the car, and Yandel's last verse ends the video.

Charts

Chart (2010/11)	Peak position
Mexican Airplay Chart[9]	14
US Latin Songs (Billboard)[10]	1
US Latin Pop Songs (Billboard)[11]	1
US Latin Tropical Airplay (Billboard)[12]	2
US Bubbling Under Hot 100[13]	21

Notes

• The chartings are from the remixed version, with the exception of Mexico, which are chartings of the Iglesias only version.

Versions

• Album/Single version (featuring Wisin & Yandel) – 4:30
• Album/Iglesias only version – 4:08
• Merengue/Official remix (featuring Omega "El Fuerte") – 4:02

See also

• List of number-one Billboard Hot Latin Pop Airplay of 2011
• List of number-one Billboard Top Latin Songs of 2011

References

1. ^ No Me Digas Que No - single by Wisin & Yandel iTunes. Retrieved 2010-11-22
2. ^ Enrique Iglesias y Wisin & Yandel: No me digas que no RTU. Retrieved 2010-11-22
3. ^ ENRIQUE IGLESIAS: No Me Digas Que No Universal. Retrieved 2010-11-22
4. ^ Cobo, Leila (2010-08-06). "Enrique Iglesias, Euphoria Review". Billboard. http://www.billboard.com/new-releases/enrique-iglesias-euphoria-1004108037.story#/new-releases/enrique-iglesias-euphoria-1004108037.story. Retrieved 2010-11-23. 
5. ^ Cobo, Leila (2010-11-12). "Juan Luis Guerra, Gustavo Cerati, Camila Win Big At 2010 Latin Grammys". Billboard. http://www.billboard.biz/bbbiz/content_display/genre/e3i7fd4195ba1b2a84696fe5e3d00616aeb. Retrieved 2010-11-23. 
6. ^ Top 20 General Monitor Latino. Retrieved 2010-01-18.
7. ^ Enrique Iglesias promociona No me digas que no MSN. Retrieved 2010-11-22
8. ^ ENRIQUE IGLESIAS FEAT. WISIN & YANDEL - NO ME DIGAS QUE NO - OFFICIAL VIDEO ! EnriqueIglesias.com. Retrieved 2010-11-22
9. ^ Top 20 General - Monitor Latino Radio Notas. Retrieved 2010-02-10.
10. ^ "Enrique Iglesias feat. Wisin & Yandel Album & Song Chart History" Billboard Latin Songs for Enrique Iglesias feat. Wisin & Yandel. Prometheus Global Media.
11. ^ "Enrique Iglesias feat. Wisin & Yandel Album & Song Chart History" Billboard Latin Pop Songs for Enrique Iglesias feat. Wisin & Yandel. Prometheus Global Media.
12. ^ "Enrique Iglesias feat. Wisin & Yandel Album & Song Chart History" Billboard Latin Tropical Airplay for Enrique Iglesias feat. Wisin & Yandel. Prometheus Global Media.
13. ^ "Bubbling Under and Other Charts". Billboard (Nielsen Business Media, Inc) 123 (9). 2011-03-19. ISSN 0006-2510. 

External links

• No Me Digas Que No (music video) EnriqueIglesias.com