My Love (Namie Amuro song)

"My Love"
Album Past<Future cover
Song by Namie Amuro from the album Past<Future
Released	December 16, 2009
Recorded	2009
Genre	J-pop, R&B
Length	4:04
Label	Avex Trax
Writer	Hiro
Producer	Hiro
Past<Future track listing
"Shut Up" (9) "My Love" (10) "The Meaning of Us" (11)

"My Love" is a song by Namie Amuro. It was released as a radio single from her 9th album "Past<Future" in October 2009,^[1] after being chosen as one of two commercial songs simultaneously used in Vidal Sassoon hair product campaigns.^[2]

Writing

The song is a mid-tempo R&B track, described as a "sweet love song" by Amuro.^[3] The lyrics describe the things that a lover makes them feel, such as feeling that "everything (you do) is so special" (全てがSo Specialで^?, subete ga so special de) or that they are the only one who they miss.^[4]

Producer Hiro considered it a great honour to work with Amuro.^[5]

Release

The song was first released to radio on October 27, when it was played on the J-Wave "Groove Line" radio show.^[1] It was released as a ringtone download on November 18.^[6]

The song charted on the Billboard Japan Hot 100 in November and December, charting lowly (generally around #60). it reached its highest week on the November 30 charts, in which is reached #42. The song also peaked on the Billboard Japan Hot Top Airplay/Adult Contemporary Airplay charts at its highest in this week, with #38 and #14 respectively.

Promotion

Amuro in the "Reborn" Vidal Sassoon commercial.

"My Love" was used in the "Reborn" (リボーン, Ribōn^?) Vidal Sassoon hair product campaign, one of two simultaneous promotional campaigns featuring Amuro.^[2] It was the fourth in the series of Vidal Sassoon commercial campaigns that Amuro had undergone with the company, featuring a collaboration between her, American stylist Patricia Field and Cuban hair stylist Orlando Pita.^[2] The commercials begun airing from October 1 onwards (14 days earlier than the "Amuroad" campaign featuring the song "Copy That").^[7]

The commercial has an outer space theme. It centres around three different scenes: one in which Amuro removes a jewelled space helmet, one in which she floats off into space, and one in which she touches down onto earth, near a Stonehenge-style stone circle monument.

A reference to the theme is found in the song's lyrics: "When you touch me tenderly // it's like I'm in outer space."^[4]

Chart Rankings

Chart	Peak position
Billboard Japan Hot 100[8]	42
Billboard Adult Contemporary Airplay[9]	14
RIAJ Digital Track Chart Top 100 [10]	47

References

1. ^ ^{a b} "～新曲「MY LOVE」をラジオ初オンエア！～". 2009-11-20. http://www.avexnet.or.jp/amuro/info.html#info_091026. Retrieved 2010-01-13. 
2. ^ ^{a b c} "“FASHION × MUSIC × Vidal Sassoon”第4弾決定!!!". 2009-09-25. http://www.avexnet.or.jp/amuro/info.html#info_090925. Retrieved 2010-01-09. 
3. ^ "安室奈美恵 - bounce.com インタビュー". Bounce. 2009-12-25. http://www.bounce.com/interview/article.php/5691. Retrieved 2010-01-08. 
4. ^ ^{a b} "MY LOVE 安室奈美恵 歌詞情報 - goo 音楽". http://music.goo.ne.jp/lyric/LYRUTND87028/index.html. Retrieved 2010-01-13. 
5. ^ "安室奈美恵 "MY LOVE"". 2009-09-30. http://plaza.rakuten.co.jp/hiro777com/diary/200909300000/. Retrieved 2010-01-13. 
6. ^ "～11月18日(水)から､｢MY LOVE｣｢COPY THAT｣着うた®先行配信決定!!～". 2009-11-16. http://www.avexnet.or.jp/amuro/info.html#info_09116. Retrieved 2010-01-13. 
7. ^ "安室奈美恵 Vidal Sassoonの新ヴィジュアルが解禁に！". Vibe-Net. 2009-09-25. http://www.vibe-net.com/news/?news=2000281. Retrieved 2010-01-09. 
8. ^ "Japan Billboard Hot 100". Billboard. 2009-11-30. http://www.billboard-japan.com/system/jp_charts/hot100/. Retrieved 2010-01-09. 
9. ^ "Adult Contemporary Airplay". Billboard. 2009-11-30. http://www.billboard-japan.com/system/jp_charts/adult_airplay/. Retrieved 2010-01-09. 
10. ^ レコード協会調べ 2009年12月23日～2010年01月05日 ＜略称：レコ協チャート（「着うたフル(R)」）＞