- Motion Theory (company)
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The Motion Theory(company) Type Private Company Industry Visual art, Television advertisement Founded 01 May 2000 Founders Mathew Cullen, Javier Jimenez
Employees 50 (2010) Products Music Videos, Advertisement Website http://www.motiontheory.com/ Motion Theory is an American production company that was founded on the 1st May 2000 by Mathew Cullen and Javier Jimenez. The company is located in Marina Del Rey in Los Angeles, California, USA.
The company has produced hundreds of projects and has been awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work.
Its director roster includes Mathew Cullen, Guillermo del Toro, Jesus de Francisco, Grady Hall, Mark Kudsi, Christopher Leone, Kaan Atilla, Chris Riehl and Syyn Labs.
Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry.
Motion Theory holds the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beens. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.
Contents
Expansion and development
In August of 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25,000-square-foot (2,300 m2) space in Marina del Rey in Los Angeles, CA.
On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.
Awards
The motion theory award list:
Project Field Award Year Nominee or won Buick: Behind the Beauty Short-film Bessie 2010 won Tanqueray Resist Simple Short-film AICP SHORTLIST 2010 won NFL Network Run Commercial Emmy 2010 won Katy Perry: California Gurls Music Video MTV EMA (Europe) 2010 won Katy Perry: California Gurls Music Video MTV VMA 2010 Nominee The Black Eyed Peas: Boom Boom Pow Music Video Grammy: Best Music Video 2009 Won HP: Fergie Commercial AICP 2009 Won Weezer: Pork and Beans Music Video Grammy: Best Music Video 2008 Won Adele: Chasing Pavements Music Video MTV VMA 2008 Nominee HP: Pharell Commercial AICP 2007 Won Microsoft Zune: Two Little Birds Commercial AIGA, SIGGRAPH 2007 Won HP: Paulo Coelho Commercial SIGGRAPH 2007 Won Reebok Wrapshear Commercial Silver Clio 2006 Won Beck: Girl Music Video MVPA 2006 Won Nike Presto 04 Commercial AICP, ADC GOLD, D&AD 2004 Won Nike Flow Commercial AICP 2004 Won ESPN Evolution Commercial AICP 2003 Won Direct TV ESPN Fullcourt Commercial AIGA 2003 Won See also
- Pixar
- DreamWorks SKG
- DreamWorks Animation
- Computer-generated imagery
- List of animation studios
- Stop-motion animation
References
- http://www.jwtintelligence.com/2011/03/qa-mathew-cullen-co-founder-studio-mirada-2/
- http://www.hollywoodreporter.com/blogs/heat-vision/guillermo-del-toro-direct-commercials-161369
- http://www.slashfilm.com/guillermo-del-toro-direct-commercials/
- http://www.fastcompany.com/magazine/122/loco-motion.html Retrieved 2010-09-09
- http://web.ebscohost.com/ehost/detail?vid=1&hid=104&sid=cc7d009a-a95f-49e0-afd7-36fe8e8aabb6%40sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=28529931 Retrieved 2010-09-27
- http://web.ebscohost.com/bsi/detail?vid=7&hid=111&sid=b7de7468-885c-4b80-be0e-1c7022440764%40sessionmgr111&bdata=JnNpdGU9YnNpLWxpdmU%3d#db=bth&AN=27592189#db=bth&AN=27592189 Retrieved 2010-09-27
- http://www.cgadvertising.com/pages/latest-news/motion-theory.php Retrieved 2010-09-20
- http://en.wikipedia.org/wiki/List_of_animation_studios Retrieved 2010-09-20
- http://www.fastcompany.com/magazine/122/loco-motion.html Retrieved 2010-09-09
- http://www.flux.net/who-is-mathew-cullen Retrieved 2010-09-15
- http://www.itsartmag.com/features/babydata/ Retrieved 2010-09-18
- http://www.linkedin.com/companies/motion-theory Retrieved 2010-09-25
- http://www.manta.com/c/mm7d919/motion-theory Retrieved 2010-09-18
- http://www.motionographer.com/2010/04/14/more-data-from-motion-theory/ Retrieved 2010-09-19
- http://www.motiontheory.com Retrieved 2010-09-19
- http://www.renderosity.com/motion-theory-gives-generative-art-a-human-touch-for-ibm-cms-15005 Retrieved 2010-09-24
External links
Categories:- Animation studios
- Companies based in Los Angeles, California
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