Mobileye

Mobileye N.V.

Type	Private held company
Industry	Automotive
Founded	1999
Founder(s)	Mr. Ziv Aviram & Prof. Amnon Shashua
Headquarters	Amstelveen, The Netherlands
Key people	Mr. Ziv Aviram, President & CEO Prof. Amnon Shashua, Chairman of the Board and CTO Mr. Norio Ichihashi, Senior VP, Pacific Region Dr. Gideon Stein, Chief Research Scientist Dr. Gaby Hayon, VP Research and Development Dr. Itay Gat, VP Production Programs Mr. Ofer Maharshak, CFO and VP Operations Mr. Isaac Litman, CEO, Mobileye Products Mr. Skip Kinford, CEO, Mobileye Inc. Mr. Shotaro Kawahara, CEO, Mobileye Japan Ltd. Mr. Pini Segal, VP Finance & Human Resources
Employees	240
Website	mobileye.com

Mobileye is a technology company that focuses on the development of vision-based Advanced Driver Assistance Systems (ADAS) providing warnings for collision prevention and mitigation. Mobileye offers a wide range of driver safety solutions combining artificial vision image processing, multiple technological applications and information technology. Mobileye N.V. is headquartered in the Netherlands, with a R&D Center in Jerusalem, Israel, and sales and marketing offices in Los Angeles, California; Detroit, Michigan; Nicosia, Cyprus and Tokyo, Japan.

Company history

Mobileye N.V. was founded in 1999 by Professor Amnon Shashua, after he was challenged to create a vision system which could detect vehicles using only a camera and software algorithms on a processor. Together with Mr. Ziv Aviram, he set up the company’s R&D headquarters in Jerusalem, Israel. At first the company developed algorithms, and a processor chip called the EyeQ chip. All of Mobileye’s proprietary image processing algorithms run on the EyeQ chip. After years of testing, the chip and software algorithms began to be sold as commercial products to original equipment manufacturer (OEM) customers. The company’s first clients were automotive manufacturers such as BMW, General Motors, Volvo and Nissan, whose “Tier 1” electronics suppliers integrated Mobileye’s technologies into these company’s cars, at first as an optional accessory when buying a new car, and later to be supplied as a standard fit in new cars.

In 2006 Mobileye set up an Aftermarket department, which sells finished products manufactured by Mobileye at their Philippines factory, IMI. The Aftermarket products are sold to an international network of distributors on all continents, who sell the products to fleets of trucks and buses, to car dealerships, and to car accessory shops.

Company timeline

• 1999: Mobileye N.V., co-founded by Mr. Ziv Aviram and Prof. Amnon Shashua^[1]
• 1999 (June): Introduction of the First Generation Live Demonstration System
• 2000: Introduction of the Second Generation Live Demonstration System
• 2001 (February): Introduction of the Third Generation Live Demonstration System
• 2001 (May): Introduction of the Fourth Generation Live Demonstration System
• 2002: Introduction of the Fifth Generation Live Demonstration System for Multi-Vision Applications
• 2003: Mobileye and Denso sign Cooperation Agreement
• 2003: Mobileye and Delphi sign Cooperation Agreement
• 2004: Introduction of the First Generation EyeQ^TM System-on-a-Chip (SoC)
• 2004: Mobileye and SVDO/Continental sign a development agreement
• 2005: Mobileye and ST Microelectrionics sign a chip manufacture and development partnership agreement^[2]
• 2006: Introduction of the Sixth Generation Live Demonstration System for Pedestrian Detection
• 2006: Introduction of Mobileye's Aftermarket Department
• 2006 (July): Mobileye and Magna Electronics announce Partnership to develop advanced automotive driver assistance features^[3]
• 2007: U.S. investment bank Goldman Sachs invests $100 million in Mobileye^[4]
• 2007: Mobileye launches multiple series productions for LDW on GM Cadillac STS and DTS vehicles,^[5] for LDW on BMW 5 and 6 Series vehicles^[6] and for radar-vision fusion for enhanced Adaptive Cruise Control with Collision Mitigation by Braking on Volvo S80, XC90/70/60 and V70 vehicles^[7]
• 2007: Introduction of the Mobileye Advanced Warning System providing a worlds first Aftermarket system featuring functions of lane and vehicle Detection running on a single processor^[8]
• 2008 (September): Mobileye and Continental launch a World's first combination of multiple functions of Lane Departure Warning, Intelligent Highbeam Control and Traffic Sign Recognition on the BMW 7 series^[9]
• 2008: Introduction of the Second Generation EyeQ2^TM System-on-a-Chip (SoC)^[10]
• 2009: Mobileye and Visteon sign Cooperation Agreement ^[11]
• 2010: U.S. investment bank Goldman Sachs, Leumi Partners and Menora Mivtachim Holdings Ltd. invest $37 million in Mobileye^[12]
• 2010: Mobileye launches newest aftermarket product, the C2-270 Collision Prevention System, with vehicle, pedestrian, bicycle, and motorcycle detection capabilities.^[13]
• 2010: Mobileye launches a world-first vision based Pedestrian Forward Collision Warning as part of a radar-vision 'automatic emergency braking system' system with Delphi and Volvo on the S60 sedan and V60 station wagon Volvo S60
• 2010: Mobileye launches Lane Keeping and Support (LKAS) on two HKMC vehicles (Hyundai i40 and Kia Optima) for US and European introduction.
• 2011: Mobileye launches the worlds first vision only based Forward Collision Warning system (bundled with multiple other functions of LDW IHC and TSR) on the 2011 BMW 1 series
• 2011: Mobileye launches the worlds first vision only based U.S. National Highway Traffic Safety Administration (NHTSA) compliant Forward Collision Warning system and Lane Departure Warning system combination on multiple GM vehicles - Chevrolet Equinox and GMC Terrain.
• 2011: Mobileye launches multi functional bundles including vision based FCW on the Opel Zafira and Opel Inisgnia.

Awards

• International Fleet Industry Award, Fleet Europe, October 2011.
• The Volvo S60 wins the prestigious Plus X award in the Innovations category, June 2010, for its pedestrian detection and full automatic braking feature. The pedestrian detection element of this technology was developed by Mobileye engineers in a joint development program with Volvo.
• Fleet Safety Forum Highly Commended Award, for the Fleet Safety Product category, for the Mobileye C2-270 collision prevention system.^[14] Brake - Road Safety Charity -, July 2010.
• Fleet Safety Forum Award for Excellence in the UK, for the Fleet Safety Product category, for the Mobileye C2-170 safety system.^[15] Brake - Road Safety Charity -, July 2009.
• Best Electronic Design 2008 for Best Automotive Design, for the EyeQ2 Vision Processor.^[16] Electronic Design Magazine, December 2008.
• Selected as one of the Top Ten Most Promising Start-Up Companies. Calcalist Magazine (Hebrew), September 2008.^[17]
• Selected as an ‘Enterprise of Tomorrow’, by Israeli Presidential Conference. May 2008.^[18]
• Entrepreneurial Company of the Year Award in the Automotive Industry. Frost & Sullivan, December 2006.^[19]
• Selected for the Top 100 Innovators Award. Red Herring Magazine, December 2005.^[20]

Technologies

Vehicle Detection

The Mobileye Vehicle Detection (VD) algorithms recognizes all motorised vehicles such as cars, motorcycles and trucks, in day and night time conditions. The Vehicle Detection technology provides the core detection for some of Mobileyes' multiple functions - Forward Collision Warning & pre-crash mitigation, Headway Monitoring & Warning and Adaptive Cruise Control. Mobileye can perform all its vehicle detection based functions on a single or mono camera - this breaks from the automotive industries standard approach of using radars, laser scanners or in some cases stereo-cameras.

Forward Collision Warning

The importance of keeping sufficient distance between cars in order to reduce accidents has been recognized by traffic authorities worldwide and is being enforced in an increasing number of countries.^[21] Forward collision warning systems are in-vehicle electronic systems that monitor the roadway in front of the host vehicle and warn the driver when a potential collision risk exists.^[22] Mobileye's Vision-only Vehicle Detection provides a Forward Collision Warning (FCW) in situations where the host vehicle is approaching a preceding vehicle with a high closing rate. This FCW alerts the driver of the critical situation and therefore can prevent or mitigate a collision.

In 2011 Mobileye introduced the world's first OEM production of vision only Forward Collision Warning (NHTSA compliant) on multiple BMW, GM and Opel vehicles.

Headway Monitoring & Warning

Mobileye’s Headway Monitoring & Warning (HMW) system operates in all light and weather conditions, and recognises the preceding vehicles in the host vehicle’s lane and adjacent lanes and provides accurate range estimation for the targets. Mobileye's threat assessment identifies the Closest In Path Vehicle (CIPV) and in seconds derives the headway estimation from its range and current speed. The HMW feature level notifies the driver of the current headway and provides a warning should a preset threshold be passed.

Lane Departure Warning and Lane Keeping / Lane Guidance

Lane Departure Warning Systems are in-vehicle electronic systems that monitor the position of a vehicle within a roadway lane and warn a driver if the vehicle deviates or is about to deviate outside the lane. Currently the available systems are forward looking, vision-based systems that use algorithms to interpret video images to estimate vehicle state and roadway alignment.^[23]

Mobileye developed the Lane Departure Warning System (LDW) to address a major cause of road fatalities – unintended lane changes due to drowsy, fatigued or distracted drivers by issuing warnings to the driver in such situations.

The Mobileye Lane Departure Warning application has already been launched in multiple production platforms through 2007 and 2008 with GM, BMW and Volvo and is a core function of all Mobileye products being supplied to all vehicle makers.

Mobileye lane detection algorithms, running like all Mobileye application on a monochrome imager, have been developed for global application. This means that all lane mark types are supported - whether single, double, triple, dashed, Botts dots, white, yellow and Korean blue also.

An additional development beyond LDW is that of Lane Keeping and Lane Guidance. These two functions interact with the vehicle steering system to provide the driver with 'silent' feedback through the steering wheel. Lane Keeping and Lane Guide differ in their driver interaction - Lane Keeping gives the driver feedback upon 'touching' the lane marks, whereas Lane Guide will advise the driver in order to guide the vehicle in the center of the lane.

NHTSA LDW and FCW

Currently Mobileye appears to be the only supplier in the automotive marketplace of a combined LDW and FCW product which meets and exceeds, using a single sensor, the recommendations from thethe U.S. National Highway Traffic Safety Administration (NHTSA). Mobileye has multiple series developments featuring this LDW and FCW feature combination. The first of which appear to be market ready for a 2011 introduction.

In 2011 Mobileye introduced the world's first OEM production of a vision only Forward Collision Warning Lane Departure Warning bundle (NHTSA compliant) on multiple BMW, GM and Opel vehicles.

Pedestrian Detection

Mobileye's pedestrian detection technology is based on the use of mono cameras only, using advanced pattern recognition and classifiers with image processing and optic flow analysis. Both static and moving pedestrians can be detected to a range of around 30m using VGA resolution imagers. As higher resolution imagers become available range will scale with imager resolution, making detection ranges of up to 60m feasible.

Mobileye announced in May 2009 that by mid-2010 will launch a world's first application of full emergency braking for Collision Mitigation for pedestrians where Vision is the key technology for detecting pedestrians. This system is part of the next generation Volvo radar-vision fusion system which also provides Lane Departure Warning and Vehicle Detection with radar-vision fusion for an enhanced Collision mitigation by Braking System on the next Volvo S60 vehicle.^[24]

Traffic Sign Recognition

Traffic Sign Recognition (TSR) is a driver support function which can be used to notify and warn the driver, regulate traffic signs, and command or prohibit certain actions on the road.^[25] The system can assist the drivers to maintain a legal speed, obey local traffic instructions, or urban restrictions. Mobileye's Traffic Sign Recognition system recognizes and interprets various traffic signs, both fixed signs on the road side and variable LED signs overhead, using vision-only information; therefore, signs which may be obscured by other vehicles or trees may not be recognized.

From 2008, BMW 7-Series cars are equipped with Mobileye's TSR systems; which were developed in cooperation with automotive supplier Continental AG.^[26]

Intelligent Headlight Control

Mobileye’s Intelligent Headlight Control (IHC) supports the driver in automatically raising and lowering the high beams without inconveniencing oncoming or preceding traffic. The technology is in production on the BMW 7 series.^[27] Mobileye continues to develop more advanced headlamp control features, such as Gliding or Ranging Headlamp Control as well as vehicle masking technologies for Glare Free High Beam control, which prevent oncoming vehicles from being dazzled by the host vehicle, whilst giving the driver of the host vehicle the benefit of still driving in high beam.

Aftermarket

Since 2007 Mobileye has offered a range of unique aftermarket vision based ADAS systems, which can be retrofitted to any vehicle. Uniquely these systems are based on the same core technology adopted by global vehicle makers on their series vehicles. The current C2 range of products offer - Lane Departure Warning, Forward Collision Warning, Headway Monitoring and Warning, Low Speed Urban Collision Warning, Intelligent Headlamp Control, Speed Limit Indication (TSR) and Pedestrian Collision Warning (including bicycles). These systems have also been integrated with fleet management systems, allowing an unprecedented level of driver behaviour and performance information and monitoring to be passed to the fleet manager.

References

1. ^ "Mobileye's LinkedIn Profile". Linkedin.com. http://www.linkedin.com/companies/24017?trk=ape_s000001e_1000. Retrieved 2011-11-13. 
2. ^ View ST Microelectronics Press Release^{[dead link]}
3. ^ View Magna Press Release
4. ^ Gabay, Eran (2008-04-02). "Goldman Sachs investing $100m in startup Mobileye". Haaretz.com. http://www.haaretz.com/hasen/spages/912422.html. Retrieved 2011-11-13. 
5. ^ "View PRNewswire Press Release". Newswiretoday.com. 2008-01-15. http://www.newswiretoday.com/news/28511/. Retrieved 2011-11-13. 
6. ^ View VDO News Release^{[dead link]}
7. ^ View Volvo's Press Release
8. ^ "View News Wire Today". Newswiretoday.com. 2008-03-24. http://www.newswiretoday.com/news/31703/. Retrieved 2011-11-13. 
9. ^ "View High Beam News Article". Highbeam.com. http://www.highbeam.com/doc/1G1-184582216.html. Retrieved 2011-11-13. 
10. ^ View STMicroelectronics Press Release^{[dead link]}
11. ^ See Press Release^{[dead link]}
12. ^ Mobileye raises $37 million US Dollars^{[dead link]}
13. ^ http://www.mobileye.com/en/press-room/press-releases
14. ^ "Awards". Fleet Safety Forum. 2010-07-01. http://www.fleetsafetyforum.org/fleetsafetyawards.aspx. Retrieved 2011-11-13. 
15. ^ Fleet Safety Forum Award Winners^{[dead link]}
16. ^ "2008 Winner's List". Electronicdesign.com. 2008-12-04. http://electronicdesign.com/Articles/Index.cfm?AD=1&ArticleID=20261&bypass=1. Retrieved 2011-11-13. 
17. ^ "כלכליסט - טכנולוגי - הסטארט-אפים המבטיחים: מקומות 10-4". Calcalist.co.il. 1995-06-20. http://www.calcalist.co.il/internet/articles/0,7340,L-3124362,00.html. Retrieved 2011-11-13. 
18. ^ "View Press Release at PRzoom". Przoom.com. 2008-05-22. http://www.przoom.com/news/34637. Retrieved 2011-11-13. 
19. ^ "Frost & Sullivan Press Release". Frost.com. 2006-12-14. http://www.frost.com/prod/servlet/press-release.pag?mode=open&docid=89716687. Retrieved 2011-11-13. 
20. ^ "View Press Release". Allbusiness.com. 2004-12-09. http://www.allbusiness.com/automotive/automotive-overview/5603515-1.html. Retrieved 2011-11-13. 
21. ^ Richard Bishop, "Intelligent vehicle applications worldwide", IEEE Intelligent Systems (February, 2000), pp 78-81.
22. ^ Federal Motor Carrier Safety Administration, "Concept of Operations and Voluntary Operational Requirements for Forward Collision Warning Systems", U.S Department of Transportation (July, 2005)
23. ^ Federal Motor Carrier Safety Administration, "Concept of Operations and Voluntary Operational Requirements for Lane Departure Warning Systems", U.S Department of Transportation (July, 2005)
24. ^ Administrator, Cars (2009-10-14). "Cars.co.za: Volvo Cars tests new, unique safety technology in Copenhagen - in a disguised S60 prototype". Carszainfo.blogspot.com. http://carszainfo.blogspot.com/2009/10/volvo-cars-tests-new-unique-safety.html. Retrieved 2011-11-13. 
25. ^ A. Lorsakul and J. Suthakorn, "Traffic Sign Recognition for Intelligent Vehicle/Driver Assistance Systems", 4th Conference on Ubiquitous Robots and Ambient Intelligence, Working Paper (August, 2007), pp 1-2.
26. ^ View Motortrend News Article
27. ^ BMW 7-series Headlights System

External links

• Testing mobileye club extreme driving
• Mobileye's Website
• About Mobileye
• Prof. Shashua's Biography
• Mr. Aviram's Biography
• PRlog Press Release on Pedestrian Detection for Volvo
• Mobileye's channel on YouTube

Coordinates: 52°18′36″N 4°52′07″E / 52.31012°N 4.86856°E / 52.31012; 4.86856