Mike McCue

Mike McCue (b.1968) is a successful internet entrepreneur and a founder of Paper Software, Tellme Networks and Flipboard. Since December 2010 he has been a director of Twitter.^[1]

In an interview in 1997 his pursuits outside of work were said to include rock climbing, kung fu and composing classical music on the piano.^[2]

Career

Early career

McCue grew up in Woodstock, New York.^[3] He became hooked on software and began his first business in his early teens, writing video games at home that he licensed to magazines and in the end to a games publisher. He had wanted to be an astronaut and his first real app, he said, was a space shuttle flight simulator he wrote in TI-BASIC in 1981.^[4]

Admiring technology entrepreneurs like Steve Jobs, Mitch Kapor and Bill Gates, McCue joined IBM in 1986, giving up a congressional nomination to attend the US Air Force Academy.^[3][4] He was employed on a six-month temporary contract but ended up staying three-and-a-half years.^[2]

Paper Software and Netscape

In 1989 McCue founded his first company, Paper Software, aiming, he said, "to make using a computer as easy as using a piece of paper".^[4] At first the company was not successful and McCue spent a summer digging ditches and building houses to raise funds, and then doing software design consulting for a company contracted to the pharmaceutical firm Merck & Co.^[2]

Paper Software's first product was Sidebar, a set of icons designed to make using a computer more intuitive, but after discovering Mosaic, McCue began to develop technology allowing web browsers to display complex 3-D graphics. McCue acted as CEO, winning nearly 80 percent market share in 3D internet software from Microsoft and SGI.^[2][3]

McCue rejected offers for Paper Software from America Online and Silicon Graphics^[5] before selling to Netscape for $20 million in February 1996.^[3] At Netscape McCue was appointed Vice President of Technology, helping to create Netscape Netcaster^[2] and working on transforming its Netscape Navigator browser into a Web-based desktop operating system. It has been said that the project, called Constellation after a boat McCue's father had helped to restore, led Microsoft to alter its Windows licensing agreements to prevent PC manufacturers using competing software, eventually leading to antitrust proceedings against the company.^[6]

When McCue later paid $200,000 for a 48-foot classic wooden sailboat he named it “Constellation”.^[6]

Tellme Networks and Microsoft

In February 1999 McCue left Netscape to co-found with Angus Davis, Tellme Networks.^[3] McCue had previously recruited Davis to work at Netscape when he was 19 and credited him with the idea for the new company.^[6] Tellme went on to raise $238 million in venture capital.^[7]

Tellme launched in July 2000 with the ambition of creating a 'voice browser' by using voice-recognition software to allow users to find internet-based information through their telephone with simple voice commands.^[8] “When you pick up a phone,” McCue explained in 2001, “you’ll hear a friendly voice say, ‘What would you like to do?’ and you’ll be able to place a call or do a whole variety of things using simple key words.”^[6]

Instead, McCue decided to "go where the phone calls are today, not where they’ll be tomorrow” and Tellme evolved into a service that allowed a caller to communicate with a client's server by translating voice commands into VoiceXML and then transferring the data through its own network, potentially saving large companies hundreds of thousands of dollars on human operators and their own telecom networks.^[7] By 2005 Tellme estimated that 35 million Americans were making calls through their network each month; revenues were more than $100 million. The company became profitable in the second half of 2004.^[7]

Tellme was one of the world’s first internet platforms to deliver web data to anyone over any telephone, a platform that inspired the migration of large-scale phone services from proprietary applications to open standards applications and drove the adoption of VoiceXML.^[9] The system became the standard for "voice browsers"^[10] and in March 2007 the company was acquired by Microsoft for a rumoured $800 million^[11], with McCue joining as General Manager.^[9]

McCue described his efforts to make design a higher priority at Microsoft as a work in progress during his time at the company, "I'd give it probably a 'C-plus' to a 'B' right now," he said in 2009.^[12]

Flipboard

McCue left Microsoft in June 2009 and in January 2010 he co-founded with Evan Doll, one of the early engineers on the iPhone team at Apple, Flipboard, the 'social magazine' app for Apple's iPad.^[13] Flipboard launched in July 2010 having secured $10.5 million of venture capital from investors including John Doerr of Kleiner Perkins Caufield & Byers (who had also invested in Tellme)^[10], Index Ventures, The Chernin Group, Twitter creator Jack Dorsey, Facebook’s co-founder Dustin Moskovitz, and Ashton Kutcher.^[14]

Flipboard evolved from a thought experiment undertaken by McCue and Doll in which they asked what the web would look like if it was washed away in a hurricane and needed to be built again from scratch with the knowledge of hindsight. "We thought," said McCue, "it would be possible to build something from the ground up that was inherently social. And we thought that new form factors like the tablet would enable content to be presented in ways that were fundamentally more beautiful."^[4] McCue said that when reading magazines like National Geographic he would ask himself: "Why is it that the Web isn't as beautiful as these magazines? What could we do to make the web a more beautiful place?"^[13]

McCue was critical of the way that journalism appeared on the web, saying that it had been "contaminated by the Web form factor" and was being pushed into trying to support the monetization model of the web by driving page views with slide shows, condensed columns of narrow text and distracting advertisements, a space where, he said, "I don't think it should ever go". "It's not," he said, "a pleasant experience to 'curl up' with a good website."^[15]

With this in mind they recruited Marcos Weskamp, the designer who in 2004 had built newsmap.jp to graphically display a heatmap of stories from the Google News news aggregator.^[16] Flipboard became what they called the first social magazine, allowing people to consume media from Facebook and Twitter in an easier and more aesthetically interesting way.^[4]

By December 2010 Flipboard claimed that they were installed on about 1 million of the 8-9 million iPads then in circulation^[17]; Apple named Flipboard its iPad app of the year.^[18]

Twitter

In December 2010 McCue joined the board of directors of Twitter, leading to speculation that the company was heading towards creating a media and publishing business.^[19] The company had just raised $200 million in a round of funding, the majority of it from Kleiner Perkins Caufield & Byers^[20], with whom McCue had a lengthy association, and one of whose partner's, Ellen Pao, is a member of the board at Flipboard.^[19]

References

1. ^ "Mike McCue: Executive Profile and Biography", Bloomberg Businessweek. Retrieved 2011-02-10.
2. ^ ^{a b c d e} Hof, Robert. "The Next Generation: Mike McCue -Director, advanced technology, Netscape Communications", Businessweek, 25 October 1997. Retrieved 2011-02-11.
3. ^ ^{a b c d e} "Stanford University's Entrepreneurship Corner: Mike McCue", Stanford University, 20 April 2006. Retrieved 2011-02-10.
4. ^ ^{a b c d e} Fuld, Hillel. "An Interview with Mike McCue, the Genius Behind Flipboard", Tech N' Marketing, 18 November 2010. Retrieved 2011-02-10.
5. ^ "1999 Young Innovators Under 35: Mike McCue", Technology Review. Retrieved 2011-02-10.
6. ^ ^{a b c d} Peltz, Michael. "The Voice of the Future", Worth Magazine article quoted in Derby Daily News, Worth Magazine, February 2001. Retrieved 2011-02-10.
7. ^ ^{a b c} "RH-100: Phone Numbers", Red Herring, 12 May 2005. Retrieved 2011-02-10.
8. ^ Kapustka, Paul. "Big Fish: Calling Mike McCue, CEO", Red Herring. 25 July 2000. Retrieved 2011-02-10.
9. ^ ^{a b} "Mike McCue: Crunchbase", Techcrunch. Retrieved 2011-02-10.
10. ^ ^{a b} Copeland, Michael V. "Visionaries: A CEO always ahead of his time", Fortune, 26 August 2010. Retrieved 2011-02-10.
11. ^ Vara, Vauhini. "Microsoft Purchase Of Tellme Adds Voice To Web Initiative", Wall Street Journal, 15 March 2007. Retrieved 2011-02-10.
12. ^ Fried, Ina. "Tellme's Mike McCue offers parting thoughts", cNET.com, 13 May 2009. Retrieved 2011-02-11.
13. ^ ^{a b} MacManus, Richard. "How Flipboard Was Created & its Plans Beyond iPad", ReadWriteWeb, 7 October 2010. Retrieved 2011-02-10.
14. ^ Parr, Ben. "Flipboard Launches as the iPad’s Social Media Magazine", Mashable, 21 July 2010. Retrieved 2011-02-10.
15. ^ Sarno, David. "Flipboard's Mike McCue: Web format has 'contaminated' online journalism", LA Times, 16 December 2010. Retrieved 2011-02-11.
16. ^ "App Of The Year", Tmcnet.com, 16 January 2011. Retrieved 2011-02-11.
17. ^ Hardy, Quentin. "Flipboard’s CEO on the New Version", Forbes, 16 December 2010. Retrieved 2011-02-11.
18. ^ Yarow, Jay. "Apple Calls Flipboard iPad App Of The Year", Business Insider, 9 December 2010. Retrieved 2011-02-10.
19. ^ ^{a b} Gobry, Pascal-Emmanuel. "Scoble: Here's Why McCue Joined Twitter's Board", Business Insider, 16 December 2010. Retrieved 2011-02-10.
20. ^ Olivarez-Giles, Nathan. "Twitter raises $200 million in funding, is worth $3.7 billion, report says", LA Times, 15 December 2010. Retrieved 2011-02-11.

External links

• Microsoft Tellme Site
• Flipboard
• McCue's Twitter Account

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Name	McCue, Mike
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Date of birth	1968
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