Mickey DeLorenzo

Michael Scott DeLorenzo Jr.
Born	February 18, 1981 Hackettstown, New Jersey
Residence	Philadelphia, Pennsylvania
Other names	Mickey, hey_suburbia
Citizenship	United States
Occupation	Director, Interactive Development - The ODM Group
Known for	Wii Workout Originator
Spouse	Diana Neary
Children	Weston Atticus DeLorenzo (3/7/09 - 3/9/09), Livia Francis DeLorenzo (1/12/11)
Website
http://www.NintendoFuse.com (formerly known as WiiNintendo.net)

Mickey DeLorenzo aka hey_suburbia, became known worldwide as the "Wii Workout Guy" in January 2007. DeLorenzo, a 27 year old Nintendo fan and blogger from Philadelphia, PA, turned his passion for the Wii console into an experiment, just days after its November 2006 release. For six weeks, DeLorenzo played the video game Wii Sports every day and made no other alteration to his diet or exercise habits. Ultimately he lost 9 lb. He played a significant role in the renewal of the "Exergaming" craze that swept through gamers living rooms, gyms, nursing homes, and schools during 2007. He was featured in newspapers, on TV, and websites all over the world.

International Media Attention

Television

NBC 10 Television Report MyPhl17 Television Report !10 Show Television Talk Show ABC Television Report FOX 29 Television Report CityTV MSN’s ConnectedLife CBS 3 Wii Fit Interview

E3

DeLorenzo workout footage plays on stage during E3 2007

Radio

BBC Radio One – News Beat BBC Radio Five Live BBC Radio Asian Network CBS Radio WCBS NYC CBS Radio KMOX St. Louis FreeFM WYSP B101 Philadelphia Q102 Philadelphia Opie and Anthony (explicit) 105.7 Salt Lake City WZZEE-FM Madison WKQI - Detroit New Zealand Radio

Print

TIME - Year in Review The New York Times ESPN - Sweat Spot Men’s Journal (Oct. 2008) The Philadelphia Inquirer South Philadelphia Review The Washington Post The LA Times NY Daily News Sydney Morning Herald Metro UK The Straits Times (Singapore) VCD Magazine

Websites

CNN FoxNews Yahoo! News Yahoo! News UK MSN Netscape Digg TIME Magazine LA Times Good Morning Silicon Valley The Inquirer Philadelphia Weekly Philadelphia Will Do The Washington Post NBC 10 Health Watch Newsday MetroUK NY Times New York Times (printed version online) Engadget C-NET News RegHardware IGN The Journal Gazzette GameSpot New Zealand Stuff Sydney Morning Herald San Mateo County Times MarketingVOX Forbes India Times

Wii Sports Experiment

At his personal Nintendo fan site, DeLorenzo posted graphs and funny video clips documenting his experiment. In one, he runs through the streets of Philadelphia with his Wii controllers in hand and jumps up and down on the top steps to the city's art museum as the "Rocky" theme plays. In another, he and his wife box, bowl, play tennis and swing the baseball bat in front of a TV.

He's even partnered with Traineo.com, a Web site that helps people track their weight-loss and fitness goals, to create the Wii Workout.

DeLorenzo had a book deal in the works. He had a ghost writer from Men's Health Magazine, a literary agent, and a publisher. Ultimately Nintendo did not approve of the book and the deal was lost.

• Wii Sports Announcement - http://wiinintendo.net/2006/12/05/wii-sports-experiment/
• Wii Sports, The Results! - http://wiinintendo.net/2007/01/15/wii-sports-experiment-results/
• Wii Sports, Media Appearances - http://wiinintendo.net/2007/01/30/wii-sports-experiment-from-digg-to-book-deal/
• Wii Fit Announcement - http://wiinintendo.net/2008/05/01/the-official-wii-fit-experiment-kick-off/
• Wii Fit, The Results! - http://wiinintendo.net/2008/06/23/the-official-wii-fit-experment-results/

Relationship with Nintendo

DeLorenzo has no direct relationship with Nintendo, but has been acknowledged by the Japanese company. Nintendo flew DeLorenzo to New York City to be one of the first to test out Nintendo's new product Wii Fit.

During E3 in 2007, DeLorenzo was on the jumbo screen while Reggie Fils-Aime announced Nintendo's new product Wii Fit.

Media appearances

TIME - Year in Review 2007: http://farm3.static.flickr.com/2066/2247293448_8a877d7572_b.jpg
FOX News Broadcast: http://www.youtube.com/watch?v=qk2GW1EbZgY
List of Appearances: http://www.wiinintendo.net/2007/01/30/wii-sports-experiment-from-digg-to-book-deal/

External links

• Results of the experiment with story and before and after photos
• Media Appearances, TV, Radio, Newspaper, Internet. Including TIME Magazine, Washington Post, New York Times, BBC Radio, FOX 29, CBS, ABC, and more

Persondata
Name	Delorenzo, Mickey
Alternative names
Short description	Wii Workout Guy
Date of birth	February 18, 1981
Place of birth	Hackettstown, New Jersey
Date of death
Place of death