The Walt Disney Company India Pvt. Ltd.

"Disney India" redirects here. For other uses, see Disney India (disambiguation).

The Walt Disney Company India Pvt. Ltd.

Type	Subsidiary
Industry	Media, Entertainment and Film Production
Headquarters	Mumbai, Maharashtra, Republic of India
Key people	Robert A. "Bob" Iger President & CEO(The Walt Disney Company) John E. Pepper, Jr. (Chairman of the Walt Disney Company) Antoine Villeneuve, Senior Vice President, Managing Director of Walt Disney Company India[1]
Divisions	Hungama TV, Disney Channel (India), Disney Junior (India), Disney XD (India)
Website	Disney India Website

Walt Disney International (India) or Buena Vista International in India is the Indian subsidiary of The Walt Disney Company of USA and is a premier Entertainment company in India.

History

Main article: History of Disney in India

Disney initially was telecasted in India as a one hour show on Zee TV as Disney Hour and later on Sony. It also was telecasted in the morning as Good Morning Disney.^[2][3]

About

The Walt Disney Company (India) Pvt. Ltd. develops and produces motion picture and videos for children. The company is based in Mumbai, India. The Walt Disney India operates as a subsidiary of Walt Disney Co.^[4]

Tie Up with YRF

Disney India tied up with Yash Raj Films to produce Roadside Romeo.

UTV Tie up

The Walt Disney Company (India) Pvt. Ltd. and UTV Motion pictures has announced that beginning 1 January 2009, UTV will be handling sales and distribution of all of Motion pictures Hollywood releases in India. Disney will continue to handle its own marketing.^[4]

Comic Books

Disney Publishing Worldwide (India), a division of Walt Disney Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish Disney comic books, both in English and Hindi.^[5] Featuring Disney’s characters, Mickey Mouse and Donald Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Disney Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under Mickey and Donald respectively per month.

Branches

Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments:

Media Networks - Walt Disney Television International (India), Disney-ABC International Television (Asia Pacific), ESPN

• Disney Interactive Media Group (formerly Walt Disney Internet Group)
• Disney Online and Disney Interactive Studios
• Studio Entertainment
• Walt Disney Studios Motion Picture International, Walt Disney Studios Home Entertainment, Disney Music Group, Disney Theatrical Group
• Disney Consumer Products
• Consumer Products, Publishing
• Parks and Resorts

Approach

The channel has adopted a 360 degree blanket approach for marketing and promoting its new property amongst its target groups.^[6]

Movies

Disney Channel India is also running locally-acquired content such as Shararat and Son Pari and now, it is also experimenting with Bollywood content to draw in more eyeballs. The channel has bought two Aamir Khan movies, Hum Hai Rahi Pyaar Ke and Jo Jeeta Wohi Sikander, that will be showcased as part of its summer lineup this season.^[6]

See also

• Disney Channel India
• Kya Mast Hai Life

Divisions

• Playhouse Disney India
• Disney Channel India
• Hungama TV
• Disney XD (India)

References

1. ^ "Antoine Villeneuve named Senior Vice President and Managing Director, Walt Disney Television India | OnScreenAsia.com: The One Stop for TV / Entertainment News". OnScreenAsia.com. 2007-05-10. http://www.onscreenasia.com/article-1165-antoinevilleneuvenamedseniorvicepresidentandmanagingdirectorwaltdisneytelevisionindia-onscreenasia.html. Retrieved 2010-08-21. 
2. ^ "Indiantelevision.com's Spotlight:- Sony: the big picture". Indiantelevision.com. http://www.indiantelevision.com/news_analysis/sony.htm. Retrieved 2010-08-21. 
3. ^ Shah. "Zee TV". Members.rediff.com. http://members.rediff.com/kswnet/zeet.htm. Retrieved 2010-08-21. 
4. ^ ^{a b} "The Walt Disney Company (India) Pvt. Ltd.: Private Company Information - BusinessWeek". Investing.businessweek.com. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=10580373. Retrieved 2010-08-21. 
5. ^ "Disney launches comic books in India". Business-standard.com. 2009-04-15. http://www.business-standard.com/india/news/disney-launches-comic-books-in-india/355148/. Retrieved 2010-08-21. 
6. ^ ^{a b} Indiantelevision.com > Kidology > Disney extends local content; launches new show on 27 April

External links

• [1] Disney India Official Website