- Dangdang
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E-commerce China Dangdang Inc.
当当网
Type Public Traded as NYSE: DANG
NASDAQ-100 Component
S&P 500 ComponentFounder Peggy Yu
Li GuoqingHeadquarters Beijing, People's Republic of China Area served People's Republic of China Key people Yu Yu
(Executive chairwoman)Industry Online shopping Employees 1,253 (2010) Website Dangdang.com Alexa rank 
411 (November 2011[update])[1]Type of site E-commerce Advertising Web banner Available in Chinese Launched 1999 E-commerce China Dangdang Inc. (Chinese: 当当网, NYSE: DANG), known simply as Dangdang, is a Chinese electronic commerce company, founded by Peggy Yu and Li Guoqing in 1999.[2] It is headquartered in Beijing and its main competitors are Amazon.cn (formerly Joyo.com) and 360buy.com. The competition escalated into a price war in December 2010, with each retailer marking down a wide range of items, especially books.[3] DangDang made an IPO in November 2010, estimated at approximately US$1 billion.[2]
Dangdang’s main product categories include household merchandise, cosmetics, digital, home appliances, books, audio, and dozens of clothing and maternal and child categories. There are over 10 million new registered customers per year in Dangdang[citation needed]. More than 100 thousand people buy things from Dangdang each day. There are about 30 million people a month browse different kinds of products each month. The monthly sale of goods in Dangdang is over 20 million. Dangdang’s mission is providing more choices and discounts of products for customers for making them enjoy the convenient and low-cost of online shopping.
Currently, Dangdang is selling over 200,000 kinds of books and 10,000 kinds of softwares and audio products, which make up 90% of the category in China mainland. There are more than 1,000 employees in Dangdang, and its customers are among 50 countries, and over 40% B2C customers in China have shopping experiences with Dangdang.[4]
History
- 1999.11 websites started to run
- 2000.02 Dangdang got the first venture capital
- 2001.07 Daily visitors (Unique Visitor) beyond 500,000, Dangdang become the busiest books, video stores
- 2003.04 During the "SARS" epidemic when Dangdang kept high-speed operation, it owned the honor of "best online shopping website of China" during that period
- 2004.02 Dangdang got a second round of venture capital ($ 11 million) from Tiger Fund Investment
- 2004.04 Dangdang expand their business to general merchandise
- 2006.07 Dangdang got the third round of venture capital ($ 27 million) from leading venture capital firms DCM, Walden International and Alto Global Investment
- 2006.10 Dangdang personalized product recommendation function formally launched
- 2009.09 Dangdang introduced a revolutionary mobile phone purchasing function. In the domestic B2C e-commerce, this is the first case
- 2009.09 Dangdang personalized product recommendation function (2.0) formally launched
- 2010.12 Dangdang was successfully listed on the NYSE in the U.S.
References
- ^ "Dangdang.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/Dangdang.com. Retrieved 2011-11-02.
- ^ a b Sherman So (27 October 2010). "Dangdang heads for Nasdaq". Asia Times. http://www.atimes.com/atimes/China_Business/LJ27Cb01.html. Retrieved 7 February 2011.
- ^ "360buy.com in Price War with Dangdang, Joyo Amazon". Trading Markets. 22 December 2010. http://www.tradingmarkets.com/news/stock-alert/dada_dang_360buy-com-in-price-war-with-dangdang-joyo-amazon-1383011.html. Retrieved 7 February 2011.
- ^ "Dangdang Current Finance Status". JRJ. 9 November 2011. http://finance.jrj.com.cn/consumer/2011/11/09184011522569.shtml. Retrieved 9 November 2011.
External links
- Official website (Chinese)
Categories:- Companies listed on the New York Stock Exchange
- Companies based in Beijing
- Companies established in 1999
- Online retailers
- Retail company stubs
Wikimedia Foundation. 2010.
