- Corporate Ink
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Corporate Ink Type Private Industry Public Relations Founded 1989 Headquarters Newton, Massachusetts, USA Key people Amy Bermar, founder and president
Susan Bassett, vice president
Corinne Federici, vice presidentEmployees 13 Website www.corporateink.com Corporate Ink is a high tech public relations firm serving B2B companies, with a focus on supply chain, security, IT services and healthcare IT markets. The firm was founded 20 years ago by Amy Bermar, a former journalist, and serves clients throughout North America.
The company, a boutique firm recognized by The Wall Street Journal as one of the country’s Top Small Workplaces,[1] has built its reputation for its insider-knowledge of its core sectors. It combines an aggressive news-oriented approach with a focus on measurable results that tie directly into its clients’ business goals. Its clients include venture-funded early-stage companies, and established market leaders.
Contents
Focus
In the past 20 years, many of its clients helped create new markets.
- 1995: Virtual Guitar, early interactive music game
- 1997: Switchboard.com, early Internet search
- 1999: Mediconsult: early online patient/doctor communication
- 2000: DataCore Software, early software virtualization
- 2004: iDefense, early security intelligence about cybercrime
- 2006: Guardium, early database security (recently acquired by IBM)
- 2008: FlightView, early consumer access to online flight information
Corporate Ink’s core services include media relations, industry visibility and customer outreach, and online outreach, including Twitter, LinkedIn, Facebook and online communities. Its media programs include competitive positioning, company launches, blogging, press tours, speaking engagements, media training, customer reference programs, newsletters, bylined articles, reviews and sales team communications.
The firm provides customer satisfaction programs that use the Net Promoter Score that are shown to link client satisfaction metrics with overall business success[citation needed].
Worldcom
Corporate Ink is a member of the Worldcom Public Relations Group. This network of PR firms includes more than 100 partners in 42 countries[citation needed]. Amy Bermar, Corporate Ink’s president, chaired Worldcom’s Technology Practice Group from 2006 – 2008.[2]
Achievements
- 2007: The Wall Street Journal named Corporate Ink one of its 1st ‘Winning Workplaces’
Clients
Current and former clients include[3]:
Healthcare
- HighRoads
- IntrinsiQ
- Mediconsult
- PanGo
- Portico
Supply Chain
- Axeda Corp.
- CIMTEK
- Exostar
- Integrated Warehousing Solutions
- MCA Solutions
- MSL
- Open Ratings
- Optiant
- Procuri
- Ryder System
- TSCP
Security
- Enira Technologies
- Guardium
- iDefense
- Ipswitch File Transfer
- iSight Partners
- Safecore
- TriCipher
- TriGeo Network Security
- Trusted Network Technologies
- VeriSign
Business & IT Services
- Aspeed
- Astea International
- CompuCom
- DataCore Software
- Dextrys
- FlightView
- Forrester Research
- ManTech International
- Netcordia
- NowDocs
- NuEdge Systems
- Switchboard.com
- Staples Inc.
- Zeborg
Government
- Matcom
- SoBran, Inc.
History
Corporate Ink was founded by Amy Bermar, a former reporter for dailies (Anchorage Daily News, The Patriot Ledger), and a contributor to Time Magazine, the Boston Globe, and the Washington Post.
References
- ^ "Top Small Workplaces 2007" [1] Wall Street Journal, October, 2007
- ^ "Worldcom Public Relations Group" [2]
- ^ Corporate Ink Current Clients [3]
External links
Categories:- Companies established in 1989
- Companies based in Massachusetts
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