Corporate Ink

Corporate Ink

Type	Private
Industry	Public Relations
Founded	1989
Headquarters	Newton, Massachusetts, USA
Key people	Amy Bermar, founder and president Susan Bassett, vice president Corinne Federici, vice president
Employees	13
Website	www.corporateink.com

Corporate Ink is a high tech public relations firm serving B2B companies, with a focus on supply chain, security, IT services and healthcare IT markets. The firm was founded 20 years ago by Amy Bermar, a former journalist, and serves clients throughout North America.

The company, a boutique firm recognized by The Wall Street Journal as one of the country’s Top Small Workplaces,^[1] has built its reputation for its insider-knowledge of its core sectors. It combines an aggressive news-oriented approach with a focus on measurable results that tie directly into its clients’ business goals. Its clients include venture-funded early-stage companies, and established market leaders.

Focus

In the past 20 years, many of its clients helped create new markets.

• 1995: Virtual Guitar, early interactive music game
• 1997: Switchboard.com, early Internet search
• 1999: Mediconsult: early online patient/doctor communication
• 2000: DataCore Software, early software virtualization
• 2004: iDefense, early security intelligence about cybercrime
• 2006: Guardium, early database security (recently acquired by IBM)
• 2008: FlightView, early consumer access to online flight information

Corporate Ink’s core services include media relations, industry visibility and customer outreach, and online outreach, including Twitter, LinkedIn, Facebook and online communities. Its media programs include competitive positioning, company launches, blogging, press tours, speaking engagements, media training, customer reference programs, newsletters, bylined articles, reviews and sales team communications.

The firm provides customer satisfaction programs that use the Net Promoter Score that are shown to link client satisfaction metrics with overall business success^{[citation needed]}.

Worldcom

Corporate Ink is a member of the Worldcom Public Relations Group. This network of PR firms includes more than 100 partners in 42 countries^{[citation needed]}. Amy Bermar, Corporate Ink’s president, chaired Worldcom’s Technology Practice Group from 2006 – 2008.^[2]

Achievements

• 2007: The Wall Street Journal named Corporate Ink one of its 1st ‘Winning Workplaces’

Clients

Current and former clients include^[3]:

Healthcare

• HighRoads
• IntrinsiQ
• Mediconsult
• PanGo
• Portico

Supply Chain

• Axeda Corp.
• CIMTEK
• Exostar
• Integrated Warehousing Solutions
• MCA Solutions
• MSL
• Open Ratings
• Optiant
• Procuri
• Ryder System
• TSCP

Security

• Enira Technologies
• Guardium
• iDefense
• Ipswitch File Transfer
• iSight Partners
• Safecore
• TriCipher
• TriGeo Network Security
• Trusted Network Technologies
• VeriSign

Business & IT Services

• Aspeed
• Astea International
• CompuCom
• DataCore Software
• Dextrys
• FlightView
• Forrester Research
• ManTech International
• Netcordia
• NowDocs
• NuEdge Systems
• Switchboard.com
• Staples Inc.
• Zeborg

Government

• Matcom
• SoBran, Inc.

History

Corporate Ink was founded by Amy Bermar, a former reporter for dailies (Anchorage Daily News, The Patriot Ledger), and a contributor to Time Magazine, the Boston Globe, and the Washington Post.

References

1. ^ "Top Small Workplaces 2007" [1] Wall Street Journal, October, 2007
2. ^ "Worldcom Public Relations Group" [2]
3. ^ Corporate Ink Current Clients [3]

• The Recession, Millennials and Retention: Opportunity Found, PRWeek, November, 2008
• Stamp of approval, Employee Benefit News, June, 2008
• Taking the Lead, Impact, August, 2007
• Navigating the 'Cut Salaries or Cut Staff' Quandary, Winning Workplaces, 2007

External links

• Corporate Ink’s Official Web site
• Corporate Ink’s Blog
• Corporate Ink Video