Corporate Insurgency

Corporate Insurgency is the use of unconventional tactics by smaller organisations to increase their market share against larger corporations.^[1] Corporate Insurgency techniques are employed by 'new to market' competitors use to make stealth attacks on established larger companies, and are also employed by big business to counteract these new 'threats'.^[2] The umbrella term describes how businesses must adapt to the pressures of globalisation and information inter-connectivity in the changing business environment.

The term was coined by business thought leader and journalist Luke Manning, Professor David James of Henley Business School and former Lieutenant Colonel for the Royal Marines, Paul Kearney.^{[citation needed]}

The core thesis of Corporate Insurgency is that large bureaucracies, be it anything from banks to the US Military, are all beginning to fail to smaller more agile organisations that simply refuse to follow the existing 'rules', analogous to asymmetric warfare, with insurgents avoiding the symmetry required for larger armies to bring their greater strength to bear. Most modern business success stories involve an asymmetric element.^{[citation needed]}

See also

• Corporate terrorism

References

1. ^ FT.com / Special Reports - Rise of the corporate insurgents
2. ^ Which MBA? | Pirate copy