CR Snow

CR Snow
China Resources Snow Breweries Ltd
Industry Brewing
Founded 1993
Headquarters Dongcheng, Beijing, China
Key people Humor Wang (General Manager)[1]
Products Beer
Parent China Resources Enterprise (51%)
SABMiller (49%)[2]

CR Snow (officially China Resources Snow Breweries Ltd) is a brewing company headquartered in Beijing, China. It is a joint venture between China Resources Enterprise and the UK-based multinational SABMiller.[3] It is the largest brewing company in China, with a market share of around 21 per cent, and sold a total of 9.28 million kiloliters of beer in China in 2010.[4]

Contents

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]

Brands

Snow beer in a bottle and a can

CR Snow's principal brand is Snow, which is currently the biggest selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]

See also

References

  1. ^ a b "About us - China". SABMiller plc. http://www.sabmiller.com/index.asp?pageid=1122. Retrieved 20 September 2011. 
  2. ^ "SABMiller forms new China JV". Independent Online. 18 August 2011. http://www.iol.co.za/business/companies/sabmiller-forms-new-china-jv-1.1120503. Retrieved 30 September 2011. 
  3. ^ "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. http://www.reuters.com/article/2011/08/18/sabmiller-brief-idUSL3E7JI1YI20110818. Retrieved 30 September 2011. 
  4. ^ a b "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. http://www.reuters.com/article/2011/07/13/chinaresources-idUSL3E7ID2ZI20110713. Retrieved 30 September 2011. 
  5. ^ "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. http://www.reuters.com/article/2009/03/31/beer-world-idUSLV64401920090331. Retrieved 30 September 2011. 
  6. ^ "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. 22 August 2011. http://www.telegraph.co.uk/finance/china-business/8715919/SABMillers-Asia-chief-Ari-Mervis-raises-a-glass-to-Snow-Beer.html. Retrieved 30 September 2011. 

External links

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v · d · eChina Chinese alcoholic beverages
Beverages
Baijiu • Beijing Beer • Canton (liqueur) • Choujiu • Er guo tou • Gouqi jiu • Huangjiu • Kaoliang • Luzhou Laojiao • Maotai • Mijiu • Rice baijiu • Shaoxing wine • Tibetan beer • Wuliangye Yibin • Xifeng jiu
Industry
CR Snow • Guangzhou Zhujiang Brewery Group • Tsingtao Brewery • Beijing Yanjing Brewery • Harbin Brewery • Kingway Brewery • Hangzhou Qiandaohu Beer Co., Ltd. • San Miguel Brewery Hong Kong (serving Hainan)

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