Miller Chill

Miller Chill is a brand of light lager beer brewed with lime and salt. Miller Chill is brewed by Miller Brewing Company of Milwaukee, Wisconsin, United States, which is part of SABMiller plc, one of the world’s largest brewers.

Origin

Distribution

Miller Chill was the first widely produced beer of its kind in the United States.Fact|date=August 2008 Miller began testing Miller Chill in five major demographics across the southern-portion of the United States - Arizona, Florida, New Mexico, Texas and San Diego, California in March 2007. [ [http://www.brewblog.com/brew/2007/02/miller_introduc.html "Miller Introducing 'Chill'"] , BrewBlog (Miller Brewing Company’s company blog), February 6, 2007] These markets contain a high population of Latino immigrants and Americans of Latino heritage.

In July 2007, Chill began distribution within the contiguous United States. [ [http://www.brewblog.com/brew/2007/04/miller_taking_m.html "Miller Taking Miller Chill National"] , BrewBlog (Miller Brewing Company’s official blog), April 17, 2007]

On November 12 2007 it was released into the Australian market. [ [http://www.bizjournals.com/milwaukee/stories/2007/11/12/daily9.html "Miller Chill being sold in Australia"] , Milwaukee Business Journal, November 12, 2007]

On September 11, 2008 it was released into the Panamanian market. [ [http://www.dealante.com/nodo.php?nodoid=17917] , Dealante.com, September 12, 2008,]

Marketing

Advertising was created by Young & Rubicam of Chicago.

Television and print advertisements use both English and Spanish, sometimes creating portmanteaus such as "beerveza" (beer + cerveza).

Product Information

Per 12 oz. serving Miller Chill contains:
* 110 calories
* 6.5g carbohydrates
* 4.2% alcohol by volume (ABV) (Whereas its nearest competitor, Corona Beer, has 4.6%)

References