CherFitness: A New Attitude

CherFitness: A New Attitude
Video by Cher
Released	1991
Genre	Fitness
Length	90 mins
Label	CBS Fox Video
Cher video chronology
CherFitness: A New Attitude (1991) CherFitness: Body Confidence (1992)

CherFitness: A New Attitude is the first fitness video released by singer/actress Cher.

Background

During a hugely successful musical comeback, and after establishing herself as a major Hollywood actress with her Academy Award win, Cher began to branch her career into other directions. She released her own range of cosmetics, including a perfume. She resumed touring, contributed to multiple soundtracks and tribute albums, and featured in many infomercials. She also started directing some of her own music videos, found success in interior design and started her own production company. Her next project was CherFitness. She had featured in many gym, and fitness commercials in the eighties, and her recent music videos, stage and television appearances made the public interested in her youthful body, as she was in her mid-forties. This led to the opportunity to a fitness video.

Contents

After an introduction from Cher, the programme is divided into three modular sections, starting with a 38 minute "Step Workout". This is followed by a 10 minute workout for "Healthy Back and Abdominals", concluding with 32 minutes working on "Hips, Bottoms and Thighs". The workouts are done against a soundtrack, including hit singles by various artists, as well as the huge hit "Love and Understanding" by Cher herself, released that same year. Cher states that this is her personal workout programme designed by her personal trainers, that she does every day, unlike the follow-up fitness video, which was not her everyday workout.

Reception

The back cover of the original 1991 VHS release boasts a 5 star rating, the highest available, from "Health & Fitness" with an attached quote that the video "...Stands out as a top quality programme". The success of the fitness video prompted the quick release of a follow up, CherFitness: Body Confidence the following year. The video has since been released on DVD.

Credits

• Producer -Nancy DiToro
• Director - David Grossman
• Writer - Peg Jordan R.M.
• Music Director Mark Hudson