International Demographics

Infobox Company
company_name = International Demographics, Inc.
company_
vector_
company_type = Private
genre =
foundation = 1971
founder =
location_city = Houston, Texas
location_country = United States
location =
origins =
key_people =
area_served = United States
industry = Media Research
products = Ratings Data
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
owner =
company_slogan =
homepage = [http://www.themediaaudit.com] http://themediaaudit.com
dissolved =
footnotes =

International Demographics is a privately owned corporation based in Houston, Texas which collects listener data on radio audiences in the United States. It is a competitor to Arbitron but uses a different methodology in its data collection and tabulation. [cite news | first=Vicki | last=Vaughan | coauthors= | title=Radio Audiences to be Pinned down | date=21-MAR-06 | publisher= | url = http://www.accessmylibrary.com/coms2/summary_0286-13962801_ITM | work =San Antonio Express-News | pages = | accessdate = 2008-04-26 | language = ] International Demographics clients include radio stations, television broadcasters, cable television operators, online/internet service providers, print publications and advertisers. [ cite web|url=http://www.themediaaudit.com/company.htm |title=About Us |accessdate=2008-04-26 |work=International Demographic website ]

The company's primary product, The Media Audit, is and audience survey available for 80+ markets covering the media preferences and buying habits of the areas covered. In October 2006, Arbitron filed a patent infringement lawsuit against International Demographics citing concerns with the company's electronic audience measurement technology. [cite news | first= | last= | coauthors= | title=Arbitron Inc. Files Patent Infringement Suit against International Demographics, Inc., IPSOS Group S.A. And Its Related Entities. | date=11-OCT-06 | publisher= | url =http://www.allbusiness.com/legal/intellectual-property-patent/3937510-1.html | work =Business Wire | pages = | accessdate = 2008-04-26 | language = ]

ee also

* Arbitron

References