- Advaliant
Infobox_Company
company_name = Advaliant
company_
company_type = Privately Held
company_slogan =Innovative. Performance. Marketing.
foundation =New York City, New York (2004 )
location =New York City, New York
key_people = Jivan Manhas,President , Matthew Wise, Network Director
industry =Online advertising
services =affiliate network
homepage = [http://www.Advaliant.com Advaliant.com]
num_employees =Advaliant, Inc. is an online performance marketing solutions provider and
affiliate network with offices in theUnited States andCanada . Advaliant was founded in April 2004 and is a division ofMediaTrust . The advertising solutions are based on thecompensation methods : CPA (cost per action), CPL (cost per lead)lead generation and CPC (cost per click).History
Advaliant was founded in April 2004. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September 2004. In April 2007 the company changed its name to
MediaTrust and made Advaliant its performance marketing affiliate network [ [http://www.prweb.com/releases/2007/4/prweb516830.html=MediaTrust Adds Advaliant to Online Media Ecosystem] ] . In November 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media [ [http://www.prnewsnow.com/Public_Release/Advertising_And_Marketing/168369.html=wikipedia MediaTrust Creates Search and Social Media Optimization Division] ] , mobile marketing and data management.Office locations
*Toronto, Canada
*New York, NY
*Santa Barbara, CAAwards and recognitions
*April 2007 the Advaliant division and its partner
PlayPhone won the "Best Affiliate Marketing Campaign" of the year award [ [http://www.ad-tech.com/awards/winners.asp#a=wikipedia ad:tech Limelight Awards 2007] ] .Clients
Advaliant advertising and affiliate partners include
PlayPhone ,Xerox ,Hewlett-Packard ,Circuit City , diets,TheStreet.com , Datran Media, NetQuote, Axiom Digital, Internet Broadcast Systems andMySpace .Major competitors
*
Commission Junction a division of ValueClick
*Neverblue a subsidiary of Vertrue Inc.
*Clickbooth a division of IntegraClick, Inc.
*Azoogle a division of Epic advertising
*Hydra Network References
External links
* [http://www.advaliant.com Advaliant] (company homepage)
* [http://www.mediatrust.com MediaTrust] (Parent Company)
* [http://blog.advaliant.com Advaliant Blog]
* [http://www.relevantlyspeaking.com RelevantlySpeaking] (MediaTrust Blog)
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