- PlayPhone
PlayPhone is a
mobile phone content provider based inSan Jose, California . PlayPhone's main line of business is distributing mobile games, ring tones, wallpaper, videos and other personalized content for mobile phones. PlayPhone also provides subscription-based mobile portals for some of the world's top entertainment companies.History
In 2003 PlayPhone pioneered the concept of direct-to-consumer mobile content distribution and powered the first off-deck downloads of mobile games in North America.http://www.openmarket.com/pdfs/PlayPhone.pdf]
PlayPhone offers a subscription-based service to provide games, ring tones, video tones, and wallpaper for mobile phones, and currently has a library of more than 150 games and thousands of ring tones. [http://www.realnetworks.com/company/press/releases/2006/real_playphone.html RealNetworks Launches RealArcade Mobile Content Site with PlayPhone ] ]
During the two most recent quarters, PlayPhone was one of the top 10 most visited mobile phone entertainment web sites. [http://www.marketwire.com/mw/release.do?id=791551 PlayPhone Ranks in Mobile Phone Industry's Top 10 Sites by Hitwise for Two Consecutive Quarters ] ] [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/08-06-2007/0004639628 PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise ] ]
In April 2007 PlayPhone and [http://www.advaliant.com/ Advaliant] (
Advaliant is the performance marketingaffiliate network division ofMediaTrust ) won the 2007 awards "Best Affiliate Marketing Campaign" of the year. [ [http://www.ad-tech.com/awards/winners.asp#a=wikipedia ad:tech Awards "Best Affliate Marketing Campaign"] ]In May 2008 PlayPhone merged with London-based
Pitch Entertainment Group [ [http://www.moconews.net/entry/419-playphone-will-merge-with-pitch-entertainment-to-get-global-reach/] ] , thus buying themselves a global subscriber base, and a commercial reach far beyond the North American market.Corporate customers
Playphone powers mobile portals for some of the world's largest entertainment brands, including
Wal-Mart [http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=71958 MediaPost Publications - Wal-Mart, PlayPhone Launch Cell Phone Storefront - 12/03/2007 ] ] [http://www.symbianone.com/content/view/5116/ Symbian OS mobile smartphone operating system - News, articles, wireless developer tools for Symbian Series 60, S60, UIQ and Symbian mobile device Users and wireless developers of VB, C++, Java, WAP, and .NET apps ] ] ,RealNetworks ,Lycos [http://www.webpronews.com/topnews/2007/01/23/lycos-playphone-offer-up-mobile-content Lycos, PlayPhone Offer Up Mobile Content | WebProNews ] ] ,Sega , ABC,Bandai [http://venturebeat.com/2007/05/10/playphone-raises-1875m-for-easy-but-expensive-mobile-content/ PlayPhone raises $18.75M for easy but expensive mobile content » VentureBeat ] ] [http://www.techweb.com/showPressRelease.jhtml?articleID=X592016 TechWeb: The Business Technology Network ] ] , EMI Music [http://www.emigroup.com/Press/2007/press77.htm From the Rolling Stones to Joss Stone, PlayPhone distributes EMI Music ringtones ] ] , I-play, Skyzone Mobile,Cartoon Network andTrymedia Mobile [http://www.playphone.com/Company.aspx PlayPhone.com - Company ] ] .References
External links
* [http://www.playphone.com/ PlayPhone's web site]
* [http://www.idearcsearch.com/ Ringtone Marketing]
* [http://wmtmobile.com/ Walmart Mobile]
* [http://abcmobile.playp.biz/ ABC Mobile]
* [http://www.segamobile.com/ Sega Mobile]
* [http://www.real.playp.biz/ RealArcade Mobile]
* [http://www.mediatrust.com/ MediaTrust]
* [http://www.advaliant.com/ Advaliant division of MediaTrust site]
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