Hydra Network is a online advertising network operated by Hydra LLC. It specializes in "cost per action" or "cost-per-acquisition" (CPA) pricing models.

The network distributes targeted campaigns on behalf of advertisers through its affiliate network of website, paid search, incentive, lead generation, subscriber email, and co-registration publishers. Advertisers are charged on a per-result basis for verified sales, new member signups, qualified leads or other defined transaction.

According to the company's website, Hydra Network currently (as of August ’07) drives over 20 million visits to advertisers’ sites and more than 2 million transacting customers each month. [http://www.reuters.com/article/pressRelease/idUS152749+21-Feb-2008+PRN20080221 Hydra Network Signs Three Top-Tier Advertisers] , retrieved July 02 2008] Advertisers served include major direct marketers, ecommerce and shopping web sites and Fortune 500 brands.

History

*The business was started in 2001 and is based in Beverly Hills, California.
*The Hydra name first appeared as "Hydra Media Group" was used to cover all business units.
*Performance ad network launched in October 2003, originally under the name "LynxTrack".
*Performance ad network renamed "Hydra Network" in October 2004.
*Hydra AdControl suite of compliance tools introduced July 2007. [cite news | first= | last= | coauthors= | title="Hydra Network sets new compliance standard to minimize risk for advertisers running CPA-priced campaigns" | date=2007-06-28 | publisher= | url =http://www.emediawire.com/releases/2007/6/emw535799.htm | work =Emediawire | pages = | accessdate = 2007-08-22 | language = ]
*Hydra LLC (then HydraMedia LLC) was named 10th in "Inc." magazine's 2007 "The Fastest Growing Private Companies in America" [ [http://www.inc.com/inc5000/2007/the-full-list.html The 2007 Inc. 5000 ] ]
*Hydra LLC launched its CPA network, called "Hydra Elite", in 2008. [http://www.reuters.com/article/pressRelease/idUS126070+17-Jun-2008+BW20080617 Hydra Launches Elite "Network Within a Network" Bringing Full Transparency to CPA] , retrieved July 02 2008] .

Services

The company offers online publishers in its network the ability to choose and run CPA campaigns, conversion tracking, and payment of advertiser payouts earned. It also offers advertisers a turnkey system for delivering an online advertising message, with costs based on measured results.cite news | first=Kevin | last=Lee | coauthors= | title=The CMO's Guide to CPA, CPC, and CPM | date=2006-11-03 | publisher= | url =http://www.clickz.com/showPage.html?page=3623842 | work =ClickZ | pages = | accessdate = 2007-08-22 | language = ]

Competitors

*Clickbooth
*Advaliant a division of MediaTrust
*Azoogle
*Neverblue a subsidiary of Vertrue Inc.
*Commission Junction a ValueClick company
*motive interactive inc

See also

*Affiliate marketing
*Affiliate programs directories
*Affiliate networks
*Advertising network
*Online advertising

References

External links

* [http://www.hydranetwork.com Hydra Network website]

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