- Neverblue
Infobox_Company
company_name = Neverblue
company_
company_type = Subsidiary
company_slogan = Better Affiliate Marketing
key_people = Hakan Lindskog, President & CEO
foundation =Victoria, BC ,Canada (2004 )
location =Victoria, BC ,Canada
products =Affiliate network Lead Generation
industry =Internet marketing Online advertising Affiliate marketing
homepage = [http://www.neverblue.com neverblue.com] |Neverblue is a global Performance Based CPA (
Cost Per Action ) Network. Neverblue was started in 2004 by four partners (Todd Dunlop, Jordan Visco, Dave Arnsdorf and Greg Bate). The company was purchased in Feb 2007 byVertrue Inc. and now acts as a wholly-owned subsidiary based in Victoria, British Columbia, Canada.Neverblue has over 500 customers including
IAC/InterActiveCorp ,LendingTree ,eHarmony ,Bidz.com , Miva, and Flycell.Brief History
* Founded as Neverblue Media Inc. in 2004
* Launched NeverblueAds, its affiliate network in 2005
* Acquired byVertrue Inc. in 2007
* Hakan Lindskog steps in as President and CEO in April 2008
* Founders transition to Board of Advisors in August 2008
* NeverblueAds and Neverblue Media are consolidated into Neverblue, in September 2008Competitors
*
Performics aDoubleClick Company
*Clickbooth a division of IntegraClick, Inc.
* Hydra, LLC
*Advaliant a division ofMediaTrust
*Azoogle
*Commission Junction aValueClick companyExecutive Team
* Hakan Lindskog, President and Chief Executive Officer
* Kevin Wolski, Director of Client Service
* Mark How, Vice President of Business Development
* Reed Pridy, Director of Compliance and Quality Assurance
* Jennifer Carr, Senior Director of Finance and Accounting
* Dawn Robson, Director of Human ResourcesExternal Links
[http://www.neverblue.com/Blog Neverblue Blog]
[http://www.neverblue.com Neverblue Corporate Site]
Wikimedia Foundation. 2010.