Azoogle

Azoogle, or AzoogleAds or Azoogle.com, founded in 2000 by Alex Zhardanovsky and Joe Speiser, is an online marketing solutions provider and advertising network for advertisers, publishers and online affiliates. AzoogleAds generates traffic to advertisers' websites through its affiliate network, its proprietary search technologies and optimization, and its in-house CPM/CPA/CPC Media Buying.

AzoogleAds is headquartered in New York, NY. They also have offices in Toronto and San Francisco.

In October 2007 AzoogleAds acquired Bazaar Advertising, a San Francisco-based search engine management and advertising technology company that specializes in the discovery, purchase and optimization of online search campaigns. AzoogleAds Acquires Bazaar Advertising. (October 11, 2007). PR Web Press Release. Retrieved December 28, 2007 from http://www.prweb.com/releases/azoogleads/marketing/prweb560643.htm ]

In November 2007 AzoogleAds became the SEM Agency of Record for Blockbuster Inc. AzoogleAds Announces Search Engine Marketing 'Agency of Record' Service for Blockbuster, Inc. Business Wire. Retrieved December 28, 2007 from http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071113006600&newsLang=en] Also in November, they launched the beta version of their Epic Ad Center product. AzoogleAds Announces Launch of New Self-Service Advertising Platform, Epic Ad Center. (December 18, 2007). Forbes.com. Retrieved December 28, 2007 fromhttp://www.forbes.com/businesswire/feeds/businesswire/2007/12/18/businesswire20071218005868r1.html] This new product allows advertisers to reach targeted, qualified customers and market their products and services via text, banner & display, or Search Engine Marketing. Advertisers can create and design their own banners and choose which geographies they are interested in targeting.

AzoogleAds is a member of the IAB, Mobile Marketing Association (MMA), American Marketing Association (AMA), CMO Council, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee.

Executive team

As of 2007: Executive Team. AzoogleAds.com. Retrieved December 28, 2007 from https://www.azoogleads.com/corp/about/execs.php]

*Don Mathis – President & COO;
*Rick Okin – CIO;
*Michael Sprouse – CMO;
*David Graff – General Counsel;
*Bill Softky – Chief Algorithm Officer;
*Charlie Nowaczek – VP of Operations.

Competitors

*Hydra, LLC

*Neverblue a subsidiary of Vertrue Inc.

*Advaliant a division of MediaTrust

*Performics a DoubleClick Company

*Commission Junction a ValueClick Company

*Motive Interactive Inc

*Clickbooth a division of IntegraClick, Inc.

References

External links

* [http://www.azoogleads.com Official Homepage]
* [http://www.adotas.com/2007/03/azoogleads-under-investigation/ AzoogleAds Under Investigation]
* [http://www.marketingvox.com/archives/2007/11/09/azoogleads-agrees-to-pay-florida-task-force-1m-for-deceptive-lead-gen-practices/?camp=newsletter&src=mv&type=textlink AzoogleAds to Pay FL Task Force $1M for Deceptive Lead-Gen Practices]
*cite news
last =Felter
first =Dan
title = Government Scrutiny Of Incentivized Lead-Gen Yields New Standards
publisher =MediaPost Publications
date=2007-11-29
url = http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=71868
accessdate =2007-12-28
*cite news
last =Stockfisch
first =Jerome
title = Attorney general cracks down on 'free' services that aren't
publisher =The Tampa Tribune
date=2007-12-15
url = http://www.heraldtribune.com/article/20071205/NEWS/712050456/-1/newssitemap
accessdate =2007-12-28
*cite news
last =Kaye
first =Kate
title = AzoogleAds Agrees to Pay Florida AG $1 Million
publisher =The ClickZ Network
date=2007-11-08
url = http://www.clickz.com/showPage.html?page=3627549
accessdate =2007-12-28
*cite news
last =Read
first =Brock
title = Stanford Students Sue Spammers
publisher =The Chronicle of Higher Education
date=2007-10-17
url = http://chronicle.com/wiredcampus/index.php?id=2465
accessdate =2007-12-28