Performics

Performics

Infobox_Company
company_name = Performics
company_
company_type = Private
company_slogan =
foundation = Chicago, Illinois (1998) as Dynamic Trade
location = Chicago, Illinois
key_people = Stuart Frankel, President
Chris Henger, Vice President, Affiliate Marketing
Nicholas Beil, Vice President, Sales & Account Management
Stuart Larkins, Vice President, Search
Jonty Kelt, Managing Director, Performics International
products = Affiliate network
industry = Affiliate marketing
homepage = [http://www.performics.com Performics.com]
revenue =

Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company.

Performics provides both search engine marketingCam Balzer/Performics (January 02, 2006), [http://www.imediaconnection.com/content/7658.asp Search's Place in the Purchase Funnel] , "iMediaConnection.com", retrieved August 12, 2007] and affiliate marketing services and is currently the 3rd largest affiliate network in the United States. When members of the industry refer to the "Big Three" affiliate networks, they mean the following 3 networks: Commission Junction/BeFree, Linkshare and Performics. [http://www.associateprograms.com/articles/228/1/Affiliate-networks-list Affiliate Networks List] , "AssociatePrograms.com", retrieved August 12, 2007]

Performics is based in Chicago, Illinois and has more than 300 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP, J. Jill, Jos. A. Banks, Kohl's, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, Sony, Intuit, Staples, Verizon Wireless, and Wyndham Hotels.

Brief History

*Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
*Launched Search Engine Marketing Services in 2001
*Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004The ClickZ Network (May 17, 2004), [http://www.clickz.com/showPage.html?page=3355131 DoubleClick Acquires Performics] , "ClickZ.com", retrieved August 12, 2007]


= Performics Modules Bonny Georgia (September 25, 2002), [http://www.ecommerce-guide.com/resources/product_reviews/article.php/1470401 Performics e-Marketing Suite] , "Ecommerce-guide.com", retrieved August 12, 2007] =

iConnect - banner ads, text message pop-ups, and loyalty marketing promotions

iDirect - a direct mail tool that allows e-mail prospecting of over 100 million people who've opted in to receive special online offers

iSearch - combines search engine submission optimization with paid premium link placement in major online directories

Industry Benchmark

Performics 50 SEM Index - (see Q4/2005 Report)November 23, 2005, [http://www.doubleclick.com/us/knowledge_central/documents/TREND_REPORTS/dc_search_q405.pdf Performics/DoubleClick 50 SEM Index Q4/05] , "DoubleClick.com" & [http://www.imediaconnection.com/news/7357.asp News Flash] , "iMediaConnect.com", retrieved August 12, 2007 ]

Ownership

Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for multi-channel marketers.

Major Competitors

*Neverblue a subsidiary of Vertrue Inc.
*Hydra, LLC
*Advaliant a division of MediaTrust
*Clickbooth a division of IntegraClick, Inc.
*Commission Junction, a ValueClick Company
*Linkshare, a Rakuten Company
*Azoogle

See also

*Affiliate marketing
*Affiliate programs directories
*Affiliate Networks

References

External links

* [http://www.performics.com Performics Company Website]
* [http://www.performics.com/news-room/press-releases Performics Press Releases]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Code of Conduct (affiliate marketing) — The Publisher Code of Conduct or Code of Conduct is a guideline for ethical online advertising. It was released by the affiliate networks Commission Junction, now part of ValueClick (NYSE:VCLK), but an independent company at that time, BeFree, a… …   Wikipedia

  • DoubleClick — For the computer term, see double click. DoubleClick by Google Type Subsidiary of Google Inc. Industry Online advertising Founded New York, New York, USA (1996) …   Wikipedia

  • Doubleclick — Unternehmensform Inc., Tochter von Google Inc. ISIN …   Deutsch Wikipedia

  • DoubleClick — Rechtsform Inc., Tochter von Google Inc. Gründung 1996 Sitz …   Deutsch Wikipedia

  • Publicis Groupe — Création 1926 Fondateurs Marcel Bleustein Blanchet …   Wikipédia en Français

  • DoubleClick — Saltar a navegación, búsqueda Para el término computacional, véase Doble clic. DoubleClick Tipo Subsidiaria de Google, Inc Fundación 1996 Fundador(es) Ke …   Wikipedia Español

  • Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Adgooroo — Infobox Company name = AdGooroo, LLC type = Private genre = foundation = founder = Richard Stokes location city = Chicago location country = USA location = flagicon|USA] origins = key people = Richard Stokes, President, Founder, Chief Gooroo Gary …   Wikipedia

  • Azoogle — Azoogle, or AzoogleAds or Azoogle.com, founded in 2000 by Alex Zhardanovsky and Joe Speiser, is an online marketing solutions provider and advertising network for advertisers, publishers and online affiliates. AzoogleAds generates traffic to… …   Wikipedia

  • Online lead generation — is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services online. Leads can be generated for a variety of purposes list building, e newsletter list acquisition,… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”