Adgooroo

Infobox Company
name = AdGooroo, LLC

type = Private
genre =
foundation =
founder = Richard Stokes
location_city = Chicago
location_country = USA
location = flagicon|USA]
origins =
key_people = Richard Stokes, President, Founder, Chief Gooroo
Gary Allen, CEO
Tom O'Grady, EVP Sales
Robin Simkins, EVP Client Services

area_served =
industry = Marketing
products =
services =
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
owner =
slogan = Advertising Insight
homepage = http://www.AdGooroo.com/
dissolved =
footnotes =

AdGooroo is a market research company for search engine advertisers. AdGooroo monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity. The AdGooroo service is a commercial platform whereby customers pay a monthly service fee to access data reports for the industry vertical.

AdGooroo is of value to internet marketers because it gives them third-party data about both their own as well as their competitors' search engine activity. This data includes:

* Rankings of all websites in both paid and natural search results
* Lists of competitors' keywords
* Historical ad archive
* Benchmarking of any two companies
* Contribution of search activity to brand awareness
* Metrics indicating level of historical competition (seasonality)

AdGooroo releases quarterly estimates of search engine advertising activity. These estimates are widely used for guidance in predicting quarterly revenue figures.

Articles Asserting Significance

AdGooroo is frequently referenced by third-party agency, analysts, and media outlets. Some recent mentions include:

* "Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong" [cite web | title = Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong | publisher = ClickZ | date = 2007 | url = http://www.clickz.com/showPage.html?page=3626324 | accessdate =2007-07-05]
* "Search Engine Marketing Vendors" [BtoB Magazine, BtoB's Interactive Marketing Guide 2007, page 17. ]
* "The Future of Search Engine Marketing & Technology" [Incremental Advantage Publishing, The Future of Search Engine Marketing & Technology, page 66]
* "Tools for Benchmarketing a Search Campaign" [cite web | author = Cam Balzer | title = Tools for Benchmarketing a Search Campaign | publisher = Chief Marketer | date = 2007 | url = http://chiefmarketer.com/search_benchmark_070307/index.html | accessdate =2007-07-05]
* "Search Insider Summit - Competitive Intelligence" [cite web | title = Search Insider Summit - Competitive Intelligence | publisher = WebProNews | date = 2007 | url = http://www.webpronews.com/blogtalk/2007/05/11/search-insider-summitsearch-insider-summit-competitive-intelligence | accessdate =2007-07-05]
* "New data point to trouble for Microsoft search business" [cite web | author = John Letzing | title = New data point to trouble for Microsoft search business | publisher = MarketWatch | date = 2008 | url = http://www.marketwatch.com/news/story/new-data-point-trouble-microsoft/story.aspx?guid=%7B74781B88-65D2-4783-9001-4EF97E7581D3%7D&dist=hplatest | accessdate =2008-07-08]
* "Even Online Ads Face Slowdown" [cite web | author = Pete Barlas | title = Even Online Ads Face Slowdown | publisher = Investor's Business Daily| date = 2008 | url = http://www.investors.com/editorial/IBDArticles.asp?artsec=17&artnum=1&issue=20080711 | accessdate =2008-07-11]
* "Can Google (GOOG) Fix "Quality Control" Keyword Mistake And Boost Revenue?" [cite web | author = Michael Learmonth | title = Can Google (GOOG) Fix "Quality Control" Keyword Mistake And Boost Revenue? | publisher = Silicon Alley Insider | date = 2008 | url = http://www.alleyinsider.com/2008/7/can-google-goog-bring-back-missing-keyword-ads-and-revenue | accessdate =2008-07-17]

Products

* AdGooroo Express - track PPC and organic rankings, find competitors' keywords, test pay-per-click campaigns for problems, campaign charting, and basic data mining. Google US only.
* SEM Insight - all features of Express, benchmark campaigns, generate competitive SEO and PPC data, access historical ad archive. Google, Yahoo, MSN, Baidu. 14 countries including US, UK, Australia, Japan, most of Western Europe, Mexico, Brazil.
* Trademark Insight - Generates reports of potentially infringing activity for trademarks

Customers

AdGooroo has over 1,000 customers consisting primarily of large agencies and advertisers [cite web | title = AdGooroo clients | publisher = AdGooroo| date = 2007 | url = http://adgooroo.com/clients.php | accessdate =2008-07-18] , including:

* 24/7 Real Media
* Double Click / Performics
* CoreMetrics
* iCrossing
* LinkShare
* MSN
* Starcom / SMG Search
* Southwest Vacations
* Target
* Turtle Wax

Awards

* 2007 ITA City Lights "Newcomer of the Year" nomination.
* 2004 Development grant awarded by Chicago Entrepreneurial Center
* 2004 Entrepreneur of the month award to founder, Richard Stokes

References

ee also

Competitors in the internet market research space include Hitwise and Trellian.

External links

* [http://www.AdGooroo.com/ AdGooroo Corporate Website]