AArrow Advertising LLC

Infobox Organization
name = AArrow Advertising,LLC


image_border =
size =
caption =


msize =
mcaption =
motto =
formation = 2002
extinction =
type = Outdoor Advertising
headquarters = Washington, D.C.
location = San Diego
Los Angeles
Inland Empire
San Francisco Bay Area
Las Vegas
Phoenix
Washington, D.C
Southeast Florida
North Carolina
New York City
membership =
language =
leader_title =
leader_name = Charles "Max" Durovic, CEO
Michael Kenny, COO
key_people =
num_staff =
budget =
website = http://www.AArrowAds.com/

AArrow Advertising was founded by sign spinners in 2002, when a group of friends from Ocean Beach, California discovered they could do tricks with a sign. They began spinning them in the air, behind their back and dancing with them. The group was young and energetic and all had an avid interest in skateboarding, surfing and other activities requiring physical prowess, skill and dexterity. Today there are more than 300 different tricks in the companies Sign Spinning tricktionary. Since start up, there has been tremendous growth in the number of employees and clientele. AArrow employs more than 750 youth across the country between the ages of 16-24.

Business

AArrow Sign Spinners are professionally trained to complete hundreds of tricks; some of which include spinning, kicking and tossing six-foot custom made signs. Each spinner is required to complete AArrow Boot Camp, which separates AArrow Sign Spinners from other sign 'holding' companies. These professional spinners are attention-grabbing and generate a ‘superstar’ quality.

Most of the AArrow Sign Spinners are between 16-24 years of age and the average Sign Spinner starts at $10 per hour, with wages reaching as high as $20 per hour. Wages are determined by skill level, positive attitude and leadership skills. As the employees become more proficient, they become more valuable to the business and the brand.

Since start up, there has been tremendous growth in the number of employees and clientele. AArrow employs more than 750 youth across the country between the ages of 16-24.

AArrow’s clients range from Fortune 100-500 companies to celebrities, store grand openings, special events and sports and entertainment industries. Some of the most frequent users of Sign Spinners are retail stores, websites, food chains, luxury apartments and home builders and developers.

AArrow corporate is located in Washington, D.C. while the World Famous AArrow Sign Spinners have invaded the nation with offices in San Diego, Los Angeles, San Francisco, Inland Empire, Las Vegas, Phoenix, North Carolina, New York City and Southeast Florida. AArrow is transitioning to a global company and will start franchising the end of 2008.

AArrow Advertising is a unique social entrepreneurial corporation that is committed to social and humanitarian causes. AArrow Sign Spinners donate time to support community and government activities that promote economic and humanitarian advancement.

AArrow Advertising has received a great deal of recognition on both a national and international level being featured on NBC’s Today Show [ [http://video.google.com/videosearch?q=aarrow+today AArrow on NBC Today Show] ] , ABC World News [ [http://abcnews.go.com/Video/playerIndex?id=3349066 AArrow on ABC World News] ] , CNBC’s The BIG IDEA with Donny Deutsch, Ellen DeGeneres, The Tonight Show with Jay Leno, Fox and Friends, Los Angeles Times [ [http://msl1.mit.edu/furdlog/docs/latimes/2007-05-01_latimes_arrow_patents.pdf AArrow in LA Times] ] , Washington Post [ [http://www.washingtonpost.com/wp-dyn/content/article/2007/10/30/AR2007103002229_pf.html AArrow in Washington Post] ] , Kiplinger Report [ [http://www.kiplinger.com/columns/starting/archive/2006/st0504.htm AArrow in Kiplinger Report] ] , Korea’s POP Sign Magazine [ [http://upload.wikimedia.org/wikipedia/en/2/25/POPSign_Magazine_1.18.06.pdf AArrow in Pop Sign Magazine] ] and a list of others. AArrow CEO Max Durovic was nominated by Business Week [ [http://images.businessweek.com/ss/07/10/1022_25and_under/source/10.htm AArrow CEO as Top Young Entrepreneur] ] as one of the top 25 young entrepreneurs in 2007.

AArrow timeline

April 2008

AArrow Director of Marketing, Justin Brown, can be seen spinning on the big screens in Times Square every thirty minutes. AArrow has teamed up with CNBC’s Million Dollar Portfolio Challenge [ [http://contests.cnbc.com/milliondollar/main.do AArrow Marketing Director Spinning for CNBC] ] .

January 2008

Sign Spinners are on an episode of ABC’s Carpoolers and appear in Korea’s POP Sign Magazine [ [http://upload.wikimedia.org/wikipedia/en/2/25/POPSign_Magazine_1.18.06.pdf AArrow in Pop Sign Magazine] ] , paving the way for AArrow’s international franchise opportunities.

December 2007

AArrow partners with the Susan G. Komen Foundation to raise money for breast cancer research. In San Diego, AArrow strategically placed two Sign Spinners at the registration booth and the finish line of the race to direct traffic, raise awareness and entertain the crowd. AArrow continues to work with the Susan G. Komen Race for the Cure in San Diego, New York City and Washington, D.C.

November 2007

AArrow is featured in the Style section of The Washington Post [ [http://www.washingtonpost.com/wp-dyn/content/article/2007/10/30/AR2007103002229_pf.html AArrow in Washington Post] ] . The first ever AArrow Olympics [ [http://video.google.com/videosearch?q=AArrow+and+Vitamin+Water&sitesearch= AArrow Olympics] ] is held in San Diego, with Sign Spinner Dijon Rice taking home the freestyle gold.

October 2007

AArrow Owner Max Durovic is invited by advertising guru Donny Deutsch to be a guest on his hit TV show, The BIG IDEA on CNBC. AArrow CEO Max Durovic and COO Mike Kenny are recognized by Business Week [ [http://images.businessweek.com/ss/07/10/1022_25and_under/source/10.htm AArrow CEO as Top Young Entrepreneur] ] amongst the top 25 best young entrepreneurs in 2007.

eptember 2007

AArrow hits up the web with sign spinner features on Entrepreneur.com [ [https://www.entrepreneur.com/advertising/adsbytype/outdoorads/article182794.html AArrow on Entrepreneur.com] ] and America Online. The spinners also made a guest appearance on the TV show ‘What’s My Line: Live on Stage’. AArrow lands a deal with Bud Light to spin outside of Seattle Seahawks home games.AArrow spins for 50 Cent’s new album “Curtis” at the Video Music Awards [ [http://video.google.com/videoplay?docid=1165233788956364289&q=vma+aarrow&total=1&start=0&num=10&so=0&type=search&plindex=0 AArrow Sign Spinners at 2007 VMAs] ] in Las Vegas, a Jimmy Kimmel appearance in Los Angeles and in front of TRL in New York City.

August 2007

AArrow New York City is born! The advertising world will never be the same.AArrow is recognized for their support and involvement with the Los Angeles Mayor’s Youth Initiative Program: Hire LA’s Youth [ [http://www.lacity.org/cdd/pdfs/news/vol2_iss76.pdf AArrow & Mayor's Youth Employment Program] ] . AArrow was the top employer and created jobs for more than 35 youth in Los Angeles in 2007.

July 2007

AArrow makes nationally televised appearances on ABC World News [ [http://abcnews.go.com/Video/playerIndex?id=3349066 AArrow on ABC World News] ] , NBC’s Today Show [ [http://video.google.com/videosearch?q=aarrow+today AArrow on NBC Today Show] ] , Ellen DeGeneres Show, The Tonight Show with Jay Leno and Fox and Friends.

June 2007

AArrow wins the San Diego Regional Chamber of Commerce Small Business Award for Most Innovative Product or Service [ [http://www.sdchamber-members.org/SBAFinalists.htm AArrow is Finalist for San Diego Regional Chamber of Commerce Small Business Awards] ] .

May 2007

AArrow is highlighted on the front page of the Los Angeles Times [ [http://msl1.mit.edu/furdlog/docs/latimes/2007-05-01_latimes_arrow_patents.pdf AArrow in LA Times] ] .

April 2007

AArrow goes to Florida for spring break and never comes back. Great weather and big roads; Florida is perfect for sign spinning.

February 2007

AArrow spins for Vitamin Water [ [http://video.google.com/videosearch?q=AArrow+and+Vitamin+Water&sitesearch= AArrow Spins for Vitamin Water] ] outside the NBA All-Star Game in Las Vegas.

June 2006

AArrow spins for Snoop Dogg (Geffen Records) at the BET Hip-Hop Awards [ [http://video.google.com/videoplay?docid=-5510029716313123119&q=aarrow+snoop&total=7&start=0&num=10&so=0&type=search&plindex=0 AArrow Sign Spinners & Snoop Dogg] ] in Atlanta. Snoop brings the spinners back for the American Music Awards and his album release party.

March 2006

AArrow expands to Phoenix to see how hot is has to be before you pass out spinning a sign.

December 2005

The First Annual AArrow Sign Spinner convention is held in Las Vegas with more than 30 Sign Spinners in attendance.

November 2005

AArrow expands to Las Vegas; time to get rolling.

August 2005

AArrow expands to Los Angeles. A star is born.

July 2005

AArrow boot camp is featured on CBS Channel 8 [ [http://www.kfmb.com/features/larry_himmel/story.php?id=15980 AArrow Boot Camp on CBS 8 San Diego] ] in San Diego.

June 2005

AArrow Advertising becomes a Limited Liability Corporation (LLC) and creates its first corporate team in San Diego.

eptember 2004

AArrow expands to North Carolina where campaigns will be executed for the next seven months; giving birth to a whole new batch of AArrow Sign Spinners.

July 2004

The first sign spins in London, England.

June 2004

17 AArrow Sign Spinners surround the Rock n’ Roll Marathon in La Jolla for Road Runner Sports.

August 2003

AArrow is featured on the front page of The San Diego Union Tribune [ [http://photos.signonsandiego.com/gallery1.5/week030811/Copy_of_signkickflip AArrow in San Diego Union Tribune] ] .

December 2002

AArrow Sign Spinners begin offering sign spinning services to the San Diego Blood Bank, making volunteer opportunities an important part of operations.

eptember 2002

AArrow begins to advertise for other clients including home builders, discount retail stores, websites and food chains.

August 2002

The Healthy Back Store begins using AArrow Sign Spinners at four locations in San Diego and an additional two locations in Maryland. AArrow D.C. is born and the East Coast will never be without sign spinners again.

April 2002

AArrow Advertising was founded by sign spinners in 2002, when a group of friends from Ocean Beach, California discovered you could do tricks with a sign.

In the news

*“CNBC.com’s Portfolio Challenge: Fantasy Stock Trading Contest [ [http://contests.cnbc.com/milliondollar/main.do AArrow Marketing Director Spinning for CNBC] ] ”. CNBC.com. April 28, 2008.
*“Sign Spinners, the New Sandwich Men of US Advertising [ [http://news.sg.msn.com/entertainment/article.aspx?cp-documentid=1334818 AArrow: The New Sandwic Men of US Advertising] ] ” MSN News. April 10, 2008.
*“One Day Like This [ [http://www.boardsmag.com/screeningroom/musicvideos/5796/ AArrow: One Day Like This] ] ” Boards: The Creative Edge in Commercial Production. April 4, 2008.
*“Zipcar Comes to Philly [ [http://abclocal.go.com/wpvi/media?id=6041727 AArrow: Zipcar Comes to Philly] ] ” ABC 6 and Fox 29 Philadelphia. March 25, 2008.
*“Your Client Waving Signs on the Street [ [http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_waving_signs_on_the_street_printer.asp AArrow: Your Client Waving Signs on the Street] ] ” Media Life Magazine. March 10, 2007.
*“Sidewalk Ad Spinners Become Sign of Times [ [http://www.contracostatimes.com/search/ci_8519356?IADID=Search-www.contracostatimes.com-www.contracostatimes.com AArrow: Sidewalk Ad Spinners Become Sign of Times] ] ” Contra Costa Times. March 10, 2007.
*“Signs-a-Twirlin [ [http://link.brightcove.com/services/link/bcpid1155316042/bclid1155075693/bctid1432790071 AArrow: Signs-a-Twirlin] ] ” East Valley Tribune Phoenix. Feb. 28, 2008.
*“Trying to Avoid Spinjury: Questions for Rob Malowney [ [http://www.voiceofsandiego.org/articles/2008/02/16/news/malowney021608.txt AArrow: Trying to Avoid Spinjury] ] ” Voice of San Diego. Feb. 16, 2008.
*“Point and Spin [ [http://www.signweb.com/index.php/channel/2/id/2447 AArrow: Point and Spin] ] ” Sign Web. Nov. 18, 2007.
*“Member Spotlight [ [http://www.sdchamber-members.org/Business%20Online/NOVBusinessOnlinememberspotlight1.htm AArrow: Member Spotlight] ] ” San Diego Chamber of Commerce Business Online. November 2007.
*“The Sandwich Board Goes Airborne [ [http://www.washingtonpost.com/wp-dyn/content/article/2007/10/30/AR2007103002229_pf.html AArrow: The Sandwich Board Goes Airborne] ] ” Washington Post. Oct. 31, 2007.
*“Business Week: 2007 Top Entrepreneur Under the Age of 25 [ [http://images.businessweek.com/ss/07/10/1022_25and_under/source/10.htm AArrow: Top Entrepreneur Under the Age of 25] ] ” Business Week. Oct. 22, 2007.
*“Sign of the Times: A New Spin on Advertising [ [http://www.record-eagle.com/features/local_story_287120029.html AArrow: Signs of Times] ] ” Traverse City Record Eagle. Oct. 14, 2007.
*“A Sign of Good Marketing? [ [https://www.entrepreneur.com/advertising/adsbytype/outdoorads/article182794.html AArrow: A Sign of Good Marketing?] ] ” Entrepreneur Online. Aug. 13, 2007.
*“Seeing Signs: Spin City [ [http://www.smdp.com/site/archives/071107.pdf AArrow: Seeing Signs] ] ” Santa Monica Daily Press. July 11, 2007.
*“Sign Spinners: Advertising as Spectacle [ [http://newpersuasion.typepad.com/new_persuasion/2007/07/from-new-persua.html AArrow: Advertising as Spectacle] ] ” New Persuasion. July 9, 2007.
*“Advertisers That Move Round and Round [ [http://video.google.com/videosearch?q=aarrow+today AArrow: Advertisers That Move Round and Round] ] ” NBC Today Show. July 9, 2007.
*“Sign Spinning: Acrobatic Advertising [ [http://abcnews.go.com/Video/playerIndex?id=3349066 AArrow: Acrobatic Advertising] ] ” ABC World News. July 5, 2007.
*“Spin Advertising [ [http://abcnews.go.com/WN/story?id=3348602&page=1 AArrow: Spin Advertising] ] ” ABC World News. July 5, 2007.
*“Stylish Human Billboards Put a New Spin on an Old Promotion [ [http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=signspinners10&date=20070510&query=sign+spinners AArrow: Stylish Human Billboards] ] ” Seattle Times. May 10, 2007.
*“The Fine Art of Making a Point [ [http://msl1.mit.edu/furdlog/docs/latimes/2007-05-01_latimes_arrow_patents.pdf AArrow: The Fine Art of Making a Point] ] ” Los Angeles Times. May 1, 2007.
*“Mayor’s Youth Employment Program [ [http://www.lacity.org/cdd/pdfs/news/vol2_iss76.pdf AArrow: Mayor's Youth Employment Program] ] ” CDD News. April 20, 2007.
*“Sign of the Times: Bill Would Establish ‘Sign Walkers’ Rights [ [http://www.westvalleyview.com/main.asp?Search=1&ArticleID=25605&SectionID=2& AArrow: Bill Would Establish Rights] ] ” West Valley View Phoenix. March 13, 2007.
*“A New Spin on Sandwich-Board Advertising [ [http://asap.ap.org/stories/1280678.s AArrow: A New Spin on Sandwich-Board Advertising] ] ” Associated Press. March 8, 2007.
*“Photo of the Year [ [http://www.newsobserver.com/1202/story/523577.html AArrow: Photo of the Year] ] ” (4th place) The Raleigh News & Observer. Nov. 29, 2006.
*“All Signs Point to Success for AArrow Advertising and Its Two Founders [ [http://www.sdbj.com/industry_article.asp?aID=412058.4739346.1395394.2636632.5326.248&lid=&si%20d=&cid=&page=1 AArrow: All Signs Point to Success] ] ” San Diego Business Journal. Nov. 20, 2006.
*“Die Sign Spinner aus Kalifornien [ [http://www.signinform.info/content/view/23/10/index.php?option=com_content&task=view&id=330&Itemid=10 AArrow: Die Sign Spinner aus Kalifornien] ] ” SignInform Digitaldruck + Werbetechnik Forum Infoportal. Oct. 2, 2006.
*“Soul of the Spin Machine [ [http://www.laweekly.com/columns/a-considerable-town/soul-of-the-spin-machine/14355/ AArrow: Soul of the Spin Machine] ] ” LA Weekly Magazine. Aug. 30, 2006.
*“A New Spin on Advertising [ [http://audrey.e.reed.googlepages.com/signspinstory AArrow: A New Spin on Advertising] ] ” San Gabriel Valley Tribune. Aug. 2, 2006.
*“Ads Are People Too [ [http://www.lasvegascitylife.com/articles/2006/06/08/cover_story/cover.txt AArrow: Ads Are People Too] ] ” Las Vegas City Life Magazine. June 8, 2006.
*“Sign Spinners Show Off Their Creative Moves [ [http://www.10news.com/video/9289543/index.html AArrow: Sign Spinners Show Off Their Creative Moves] ] ” Channel 10 News San Diego. May 29, 2006.
*“Six Steps to Starting Your Own Business [ [http://www.kiplinger.com/columns/starting/archive/2006/st0504.htm AArrow: Six Steps to Starting Your Own Business] ] ” Kiplinger’s Personal Finance Magazine. May 4, 2006.
*“Boot Camp for Sign Spinners [ [http://www.kfmb.com/features/larry_himmel/story.php?id=15980 AArrow: Boot Camp for Sign Spinners] ] ” Channel 8 News San Diego. June 22, 2005.
*“Week in Photos [ [http://photos.signonsandiego.com/gallery1.5/week030811/Copy_of_signkickflip AArrow: Week in Photos] ] ” San Diego Union Tribune. Aug. 19, 2003.
*“Pointing Donors in the Right Direction [ [http://www.sandiegobloodbank.org/pdf/the_donor/200301_spring_donor_newsletter.pdf AArrow: Pointing Donors in the Right Direction] ] ” San Diego Blood Bank’s The Donor. Spring 2003.

On the web

*AArrow promoted the launch of Snoop Dogg's album Tha Blue Carpet Treatment at the 2007 BET Awards. [ [http://video.google.com/videoplay?docid=-5510029716313123119&q=aarrow+snoop&total=7&start=0&num=10&so=0&type=search&plindex=0 AArrow Promoting Snoop Dogg's Tha Blue Carpet Tratment] ]
*AArrow has promoted various artists such as Chingy (for Hoodstar), Mims (for Music Is My Savior [ [http://video.google.com/videoplay?docid=6684813689860949256 AArrow promoting Music Is My Savior] ] ) and Snoop Dogg (for Tha Blue Carpet Treatment).
*AArrow has promoted selected businesses for the MTV Video Music Awards. [ [http://video.google.com/videoplay?docid=1165233788956364289&q=vma+aarrow&total=1&start=0&num=10&so=0&type=search&plindex=0 AArrow Spinning at the 2007 MTV VMAs] ]
*AArrow has been used to promote games for the Washington Wizards of the NBA. [ [http://video.google.com/videoplay?docid=-7621752011692615879 AArrow Spinning at a Washington Wizards game.] ]

Notes

External links

* [http://aarrowads.com/ AArrow Advertising official website]
* [http://www.youtube.com/watch?v=iUUV-wBR_7Y Spinergy AArrow Advertising Documentary]