WLVY

Infobox Radio station
name = WLVY


city = Elmira, New York
area =
branding =
slogan = "94 Rock Todays Hit Music"
airdate =
frequency = 94.3 MHz
format = Pop Contemporary Hit Radio
power =
erp = 1,150 watts
haat = 227.0 meters
class = A
facility_id = 52122
coordinates = coord|42|7|51.00|N| 76|47|26.00|W|region:US_type:city
callsign_meaning =
former_callsigns =
owner = Pembrook Pines Elmira, Ltd.
licensee =
sister_stations =
webcast =
website = [http://www.94wired.com 94wired.com]
affiliations = CBS Radio, Westwood One

WLVY (94.3 FM) is a radio station broadcasting a Pop Contemporary Hit Radio format. Licensed to Elmira, New York, USA, the station serves the Elmira-Corning area. The station is currently owned by Pembrook Pines Elmira, Ltd. and features programing from CBS Radio and Westwood One. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WLVY |title=WLVY Facility Record |work=United States Federal Communications Commission, audio division ]

The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH. It was Chemung County's first FM station. The station broadcast mainly easy listening and classical music along with a bit of country in the mornings, "The Ralph Emery Show". In the 1970s WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.

In the mid 1970s, Saia sold the station to crosstown rival WELM. The format was changed to rock and call letters were changed to the current WLVY. The station first was known as Y-94, but later was changed to the "Love Rock," presumably because of the existence of Y-94 in relatively nearby Syracuse. Eventually, the station came to be known simply as 94-Rock. It used a paint-splotch logo that was remarkably similar to one used by 97-Rock in Buffalo.

By the early to mid 1980s, the station's programming evolved into more of a pop-oriented format. From this point on, the station consistently was among the market leaders in the Arbitron ratings.

References

External links

*FMQ|WLVY
*FML|WLVY
*FMARB|WLVY

Elmira-Corning Radio