DMX (music)

DMX, Inc

Type	Private
Country	United States
Founded	1971
Slogan	Creating Atmospheres Delivering Experiences.
Broadcast area	Austin, TX
Key people	John Cullen, CEO and Paul Stone, President
Picture format	No video. Audio with text only on DirecTV.
industry	Music
Products	Music, Video, Messaging, Scent, Interactive Media & Promotions, and A/V Systems for commercial environments
Official website	www.dmx.com

DMX is a "multi-sensory" branding agency based in Austin, Texas.^[1][2] DMX also provides music for cable and satellite television networks worldwide, including DirecTV.

History

DMX began in 1971, as a music service to license and program original artist music. DMX’s primary focus was custom music programs for domestic and international customers. In the 1980s, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.

In 2001, DMX (when they were a division of Liberty Digital Inc. of Los Angeles), merged with AEI Music of Seattle, Washington, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television subscribers, working on streaming over the Internet.^[3][4][5]

The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, Capstar Partners acquired DMX and officially changed the name to DMX, Inc. It was in this year that the ProFusion M5, its first digital platform that controls both video and music content, was launched. Most recently, the company began offering scent marketing as another service for customers.^{[citation needed]}

Loral Skynet announced on June 21, 2001 that DMX/AEI would switch from their Telstar 4 to Telstar 8 in 2002.^[6]

DMX applied to merge with Fort Mill, South Carolina competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. The United States Department of Justice has issued a second request for information on the merger.^[7] The bankruptcy filing by Muzak delayed the merger.^[8] As of April 6, 2009, the deal is off.^[9] On Thursday, March 24th, Canadian company Mood Media has announced they will be buying Muzak in a deal worth $345 Million.^[10]

Sonic Tap

For a list of DMX's Sonic Tap-branded music channels available on DirecTV, List of DirecTV channels (United States)#Channels 801-884

On February 9, 2010, DirecTV dropped the Sirius XM Radio music channels and replaced them with Sonic Tap-branded audio stations provided by DMX.^[11][12]

Competitors

• Applied Media Technologies Corporation
• In-Store Broadcasting Network
• Music Choice
• Muzak Holdings LLC
• PCMusic
• PlayNetwork
• Trusonic
• XM for Business

References

1. ^ "Global Brand Consultants / Corporate Branding Firm". http://www.dmx.com/contact. Retrieved 2010-09-08. 
2. ^ "Multisensory Branding / Unforgettable Brand Experiences / Building Brand Loyalty". http://www.dmx.com/about. Retrieved 2010-09-08. 
3. ^ Meisner, Jeff (2000-09-25). "AEI Combining with Liberty Digital Unit". Puget Sound Business Journal. http://seattle.bizjournals.com/seattle/stories/2001/05/14/daily27.html. Retrieved 2010-01-14. 
4. ^ Meisner, Jeff (2001-05-16). "AEI Merger with DMX Approved". Puget Sound Business Journal. http://seattle.bizjournals.com/seattle/stories/2001/05/14/daily27.html. Retrieved 2010-01-14. 
5. ^ "AEI Seeks Growth in Music Business Overseas". Puget Sound Business Journal. 2001-02-13. http://seattle.bizjournals.com/seattle/stories/2001/02/12/daily13.html. Retrieved 2010-01-14. 
6. ^ "DMX/AEI Music to Migrate Delivery of Their Digital Music Service to Loral Skeynet's Telstar 8 Satellite". loral.com. 2001-06-21. http://www.loral.com/inthenews/itn2/010621.html. Retrieved 2009-01-06. 
7. ^ DMX Muzak issued a second request, Orbitcast.com
8. ^ Adam Bell, "Music Won't Stop During Muzak's Reorganization," The Charlotte Observer, February 11, 2009.
9. ^ Pete Iacobelli, "Muzak Is Still Upbeat," The News & Observer, April 6, 2009.
10. ^ http://news.nationalpost.com/2011/03/25/torontos-mood-media-buys-muzak/
11. ^ "Why have the Music Channels changed?". DirecTV.com. http://support.directv.com/app/answers/detail/a_id/2641. Retrieved 9 February 2010. 
12. ^ "SonicTap About Us". SonicTap. http://www.sonictap.com/About.aspx. Retrieved 27 February 2010. 

External links

• PCMusic
• DMX Music main site