Trusonic

Trusonic is a commercial music company and a wholly-owned subsidiary of Fluid Media Networks. Founded in 1999, Trusonic provides background music to businesses. It was a business subsidiary of the now defunct MP3.com.

After the shutdown of MP3.com, Trusonic's independent artists' musical recordings were on the verge of deletion. Trusonic, Inc., a new corporation co-founded by Joe Tebo and Dan O'Neill (former VP of Engineering at MP3.com), purchased the assets of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. In October, 2007, Trusonic, Inc. was acquired by Fluid Media Networks. [ [http://www.trusonic.com/prnews/trusonic_acquisition.html November 1, 2007, Fluid Media Networks Acquires Trusonic, Inc.] ]

As of January 2004, the independent artist catalog was comprised of greater than 1.7 million sound recordings from more than 240,000 artists. Trusonic, Inc. entered into an agreement with GarageBand.com, a website limited to independent artists only, which allowed the content owners to authorize the transfer of songs to GarageBand for public consumption. [http://www.garageband.com/htdb/companyinfo/pr042004.html] Trusonic continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. [http://www.trusonic.com/mptac]

MP3.com's Trusonic business unit was the first to introduce an Internet-based business music player in July 1999, dubbed the "MBOX". The MBOX requires an Internet connection (broadband or dial-up) to obtain music and schedules.

The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is an event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.

Competitors

*Applied Media Technologies Corporation / SIRIUS Satellite Radio
*DMX Music [http://www.dmxmusic.com] "(formerly AEI Music)"
*InStore Broadcasting Network
*Muzak
*PlayNetwork

External links

* [http://www.trusonic.com Trusonic Home Page]
* [http://www.garageband.com GarageBand.com]

References