Personal advertisement

Personal advertisement
"Personals" redirects here. For other uses, see Personal (disambiguation).
"W4m" redirects here. For the video game, see Worms 4: Mayhem.

A personal or personal ad is an item or notice traditionally in the newspaper, similar to a classified ad but personal [disambiguation needed ] in nature. In British English it is also commonly known as an advert in a lonely hearts column.[1] With its rise in popularity, the World Wide Web has also become a common medium for personals, commonly referred to as online dating. Personals are generally meant to generate romance, friendship, or casual (sometimes sexual) encounters, and usually include a basic description of the person posting it, and their interests.

Due to newspaper prices being based on characters or lines of text, a jargon of abbreviations, acronyms and code words arose in personals, and have carried over to the internet.

Contents

List of single-letter abbreviations

The following are examples of single-letter abbreviations used in three-letter acronyms (TLAs).

First letter

The first letter describes the person seeking.

Middle letter

The middle letter represents the ethnicity of the person posting the ad. Can be replaced by 4, standing for for ("seeking", "desires", etc.).

Last letter

See also

References

  1. ^ http://www.telegraph.co.uk/news/newstopics/celebritynews/3063827/Jan-Leeming-places-lonely-hearts-advert.html

Further reading

  • Francesca Beauman, Shapely Ankle Preferr'd: A History of the Lonely Hearts Ad 1695-2010, Chatto & Windus, 2011

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