NASCAR Canada

NASCAR Canada is the NASCAR office in Canada.

NASCAR opened an office in its second largest market in Canada in 2004. ^[1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada. ^[1]

The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada. ^[1]

Since 2007, there has been a Nationwide Series event in Montreal the first weekend in August: the NAPA Auto Parts 200. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canadian Tire Series runs about 15 events a year on tracks all across Canada.

See also

• NASCAR
• NASCAR Canadian Tire Series

References

1. ^ ^{a b c} SportBusiness.com: NASCAR drivers into Canada

• NASCAR Canada Inks Major Licensing Deal with The Trio Group (Wednesday, April 20, 2005)
• Canada, candy and Carl- NASCAR.COM