MINT

MINT

Mint is an online financial services brand and part of the Royal Bank of Scotland Groups Retail - Direct Channels Division. The Mint credit card was introduced as a replacement for the RBS Advanta card.

Mint are known mainly as an online provider of credit cards, but also offer a variety of personal finance products

Mint products

Mint offers insurance for cars and homes, unsecured loans and credit cards to uk customers.

The MINT MC2 Card

In 2003 MINT introduced the Mint credit card, which by 2004 had taken a 3% share of the UK credit card market. [cite news |title=Marketing chief quits RBS post. |url=http://www.accessmylibrary.com/coms2/summary_0286-8531091_ITM |work=Marketing |date=2004-08-25 |accessdate=2008-06-25 ] The card was offered as two versions, a standard credit card and the MC2 card which has the bottom right-hand corner removed.

The card cannot be read by a minority of older machines, [cite news |title=RBS blunder forces firms to reject Mint. |url=http://www.accessmylibrary.com/coms2/summary_0286-21986477_ITM |work=Precision Marketing |date=2004-06-25 |accessdate=2008-06-25 ] but does work in all ATMs. This was the first change to the shape of credit cards in the UK for 37 years. [cite news
url= http://www.accessmylibrary.com/coms2/summary_0286-18490954_ITM
title= RBS card division wins innovative ad award
work= Europe Intelligence Wire
date= December 31, 2004
accessdate= 2008-07-01]

Other Products

Additionally, under the banner of MINT +, Mint offers travel services and a wine club.

MINT Gift Card

In September 2006 MINT launched a pre-paid debit card. Costing an initial fee the card can be prepaid for any amount between £10 to £250. Used in a similar way as the gift vouchers offered by a number of retailers, it is not, however, tied to any one store. [cite news |title=Drastic plastic or a trump card for kids? |url=http://www.guardian.co.uk/money/2006/sep/09/creditcards.debt |work=The Guardian |date=2006-09-09 |accessdate=2008-06-25 ]

References

External links

* [http://www.mint-online.co.uk/ Mint website]
* [http://www.rbs.com The Royal Bank of Scotland Group official site]


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