Naugahyde

Naugahyde

Naugahyde (sometimes abbreviated to Nauga) is an American brand of artificial leather ("pleather"). Naugahyde is a composite of a knit fabric backing and polyvinyl chloride (PVC) plastic coating. It was developed by United States Rubber Company, and is now manufactured and sold by the Uniroyal Engineered Products division of Michelin. Its name, first used as a trademark in 1936,[1] comes from the Borough of Naugatuck, Connecticut, where it was first produced. Uniroyal asserts that Naugahyde is one of the most popular premium pleathers.[citation needed] Naugahyde is manufactured in Stoughton, Wisconsin.[2]

Advertising campaign showing the fictional Nauga character. Note that the Nauga's skin is made of vinyl.

A marketing campaign of the 1960s and 1970s asserted humorously that Naugahyde was obtained from the skin of an animal called a "Nauga". The claim became an urban myth.[3] The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves.[4] The Nauga doll, a squat, horned monster with a wide toothy grin, became popular in the 1960s and is still sold today.[5]

See also

  • Artificial leather
  • Gnawgahyde, a G.I. Joe character
  • Green Naugahyde, Primus's seventh studio album

References

  1. ^ Trademark Electronic Search System, United States Patent and Trademark Office.
  2. ^ "Naugahyde Corporate Information". http://www.naugahyde.com/corpinfo.html. Retrieved 2011-06-22. 
  3. ^ Mikkelson, Barbara (2007-02-18). "Naugahyde and Seek". Snopes.com. http://www.snopes.com/business/market/nauga.asp. Retrieved 2007-12-27. 
  4. ^ "A Nauga Story". Uniroyal. http://www.naugahyde.com/history.html. Retrieved 2007-12-27. 
  5. ^ Nauga dolls, Uniroyal website.

External links



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Look at other dictionaries:

  • Naugahyde™ — [Naugahyde] noun [U] a type of artificial leather used for covering furniture, etc. and for making gloves. It can be cleaned with soap and water. Some people think that Naugahyde products show bad taste …   Useful english dictionary

  • Naugahyde — trademark name patented (U.S.) Dec. 7, 1937, by United States Rubber Products Inc., for an artificial leather made from fabric base treated with rubber, etc. From Naugatuk, rubber making town in Connecticut, + hyde, an arbitrary variant of HIDE… …   Etymology dictionary

  • Naugahyde — ☆ Naugahyde [nôg′ə hīd΄ ] [arbitrary coinage] trademark for a kind of imitation leather, used for upholstery, luggage, etc. n. [n ] this material …   English World dictionary

  • Naugahyde{™} — n [U] a type of artificial leather used for covering furniture, etc. and for making gloves. It can be cleaned with soap and water. Some people think that Naugahyde products show bad taste. * * * …   Universalium

  • Naugahyde — trademark used for vinyl coated fabrics …   New Collegiate Dictionary

  • Naugahyde — /naw geuh huyd /, Trademark. a brand of strong vinyl coated fabric made to look like leather and used for upholstery, luggage, etc. * * * …   Universalium

  • Naugahyde — noun An artificial leather made with a knit fabric backing and PVC coating …   Wiktionary

  • Naugahyde —  is a trademark …   Bryson’s dictionary for writers and editors

  • Naugahyde — n. trademark for flexible imitation leather used for vinyl coated fabrics or seat covers …   English contemporary dictionary

  • Naugahyde — [ nɔ:gəhʌɪd] noun N. Amer. (trademark in the US) an artificial material designed to resemble leather. Origin early 20th cent.: from Nauga(tuck), the name of a town in Connecticut + hyde (alt. of hide2) …   English new terms dictionary

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