- Chief communications officer
-
The chief communications officer (CCO) is a job title for the head of communications, public relations, and/or public affairs within an organization. Often, the CCO reports to the chief executive officer (CEO) of a corporate entity.
Contents
Role
The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of stakeholders, including but not limited to employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. Typically, the CCO may partner with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will rely on the CCO to advise and participate in decisions that may impact the ongoing reputation of the firm.
The Chief Communications Officer role is further defined by the Arthur Page Society. This study indicates the importance in the role especially as a key advisor to the CEO. In addition to the Chief Communications Officer title, comparable titles include Vice President of Corporate Communications, Vice President of Public Affairs or Public Information Officer in governmental organizations.[1]
Qualifications
Qualifications of the CCO typically include communications experience with multiple stakeholder groups. Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, the CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization. Korn/Ferry’s Corporate Affairs Center of Expertise[2] conducted a study of CCOs at 67 Fortune 200 companies in order to develop a current profile of the individuals who run the communications function at major global organizations. The survey reviewed how these executives are compensated, the size and scope of their responsibility and where they reside organizationally.
References
- ^ Resources Arthur W. Page Society
- ^ "The Chief Communications Officer: A Survey of Fortune 200 Companies" Korn/Ferry Institute, April 2009
Further reading
- Korn/Ferry Study (2009)
Corporate titles Chief officers Chief accounting officer · Chief administrative officer · Chief analytics officer · Chief audit executive · Chief brand officer · Chief business officer · Chief channel officer · Chief commercial officer · Chief communications officer · Chief compliance officer · Chief creative officer · Chief data officer · Chief executive officer · Chief financial officer · Chief human resources officer · Chief information officer · Chief information security officer · Chief knowledge officer · Chief learning officer · Chief legal officer · Chief marketing officer · Chief merchandising officer · Chief networking officer · Chief operating officer · Chief procurement officer · Chief product officer · Chief risk officer · Chief science officer · Chief stores officer · Chief strategy officer · Chief technology officer · Chief visionary officer · Chief web officerOther titles Related Categories:- Management occupations
Wikimedia Foundation. 2010.
