- Crumpler
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For other uses, see Crumpler (disambiguation).
Crumpler 
Type Private Founded 1995[1] Founder(s) David Roper, Stuart Crumpler and Will Miller[2] Headquarters Melbourne / Berlin Products Messenger bags, photography bags, laptop bags and luggage Website Crumpler Australia
Crumpler Europe
Crumpler USACrumpler is a bag company headquartered in Melbourne, Australia and Berlin, Germany, with global offices in Brooklyn and Cologne. It began as a messenger bag company, but has since expanded its range, notably into laptop bags and camera bags.
Contents
History
Crumpler was founded in Melbourne in 1995 by David Roper and Will Miller (who had previously owned a bike messenger business), along with Stuart Crumpler. Stuart designed the original logo in 1991.[3]
Initially, the bags were designed for bike messengers - in particular those working for Roper and Miller's bike courier company, Minuteman Messengers. The bags soon had commercial demand and the range grew to include more colours and sizes, and the company expanded into Europe to include Siegfried Elgert and Jörg Bodenschatz as Partner.
Marketing
Crumpler held a “beer for bags” promotion in June of 2006, where they accepted beer as payment for their product. Their two New York stores received much interest from passing customers, who later returned with beer to exchange for bags. Many Crumpler products are given unique names, like "Barney Rustle", "Moderate Embarrassment", "Company Gigolo", and "Sandy Bitch".[2]
References
- ^ "2001/127/2 Messenger bag, 'Seedy Three', Dupont Cordura Plus nylon/ plastic, designed and made by Crumpler, Melbourne, Victoria, Australia, 1995". D*Hub. http://www.dhub.org/object/9790,bag. Retrieved 2010-05-24.
- ^ a b Seid, Jessica (2006-06-06). "Trade your beer, get cool stuff". CNNMoney.com (CNN). http://money.cnn.com/2006/06/06/smbusiness/beer_for_bags/. Retrieved 2010-05-24.
- ^ "Crumpler messenger bag". Powerhouse Museum Collection. http://www.powerhousemuseum.com/collection/database/?irn=9789&search=bicycle&images=&c=. Retrieved 2010-05-24.
External links
Categories:- Manufacturing companies of Australia
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