Generation Z

Generation Z

Generation Z (also known as Generation M, the Net Generation, or the Internet Generation) is a common name in the US and other Western nations for the group of people born from the early 2000s through to the present.[1][2][3][4]

The generation has grown up with the World Wide Web, which became increasingly available after 1991[5]. The youngest of the generation were born during a minor fertility boom around the time of the US Global financial crisis of the late 2000s decade, ending around the year 2010, with the next unnamed generation succeeding. They have been born and raised after the Cold war era and the fall of the Soviet Union.

Members of Generation Z are typically the children of Generation X; their parents may also include the youngest Baby Boomers as well as the oldest members of Generation Y.


Other common terms

Due to media attention, a variety of terms are being used to describe Generation Z in the USA, including:

  • Generation M[6][7] (for multitasking)
  • Generation 9/11[8] (referencing the juvenile population (11 and under) at the time of the September 11 attacks)
  • Homeland Generation[9] (from within the Strauss-Howe generational theory, similar in type to the Silent Generation)

Observed traits and trends

Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones and YouTube,[10][11] earning them the nickname "digital natives".[12] No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.[13] This generation has also been born completely into an era of postmodernism and globalization.

Generation Z are known for curating online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.[14]

Parents of Generation Z are working part time or becoming stay-at-home parents so that children are raised by them and other family members instead of a day care facility. However, Soccer moms and helicopter parents are just as common with these members as with children of the previous generation.


  1. ^ Jayson, Sharon (16 July 2008). "Is this the next baby boom?". USA Today. Retrieved 27 September 2011. 
  2. ^ "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. Retrieved 13 September 2011. 
  3. ^ Elliot, Stuart (2011-01-30). "MTV Strives to Keep Up With Young Viewers". New York Times. Retrieved 2011-10-23. 
  4. ^ "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. Retrieved 2011-09-22. 
  5. ^
  6. ^ Wallis, Claudia (March 2006). "genM: The Multitasking Generation". Time Magazine.,9171,1174696,00.html. Retrieved 2011-05-15. 
  7. ^ Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. Retrieved 2011-05-15. 
  8. ^ Kalb, Claudia (September 2009). "Generation 9/11". Newsweek. Retrieved 2011-05-22. 
  9. ^ Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. LifeCourse Associates. pp. 109–111. ISBN 0971260656. 
  10. ^ The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)
  11. ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469. 
  12. ^ Schmidt, Lucinda; Hawkins, Peter (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald. ,
  13. ^ Inside Generation Z January 2010
  14. ^ "Marketing Generation Z". 2011-04-08. 

Further reading

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