Born Digital

Born Digital

Born Digital is a term originally coined by blogger Josh Spear and Aaron Dignan (Spear's business partner in Manhattan-based agency Undercurrent [http://www.undercurrent.com] ). Members of this group are defined as people that were born and raised with near constant access to computers, mobile technology, and the Internet.

Origins

The term first appeared in a series of presentations given by Josh Spear in 2007. First, at Google's Zeitgeist [http://www.youtube.com/watch?v=l-riD8N0Dt4] Europe Conference in May 2007. A different version of this presentation was delivered again in December 2007 at the United Kingdom at the Internet Advertising Bureau Engage 2007 Conference [http://www.iabuk.net/en/1/borndigitalgeneration071207.mxs] .

The Book

The term also appears as the title of the forthcoming August 2008 book Born Digital: Understanding the First Generation of Digital Natives, written by John Palfrey and Urs Gasser.

Recent Mentions

*Jeff Zucker, President and CEO of NBC Universal recently used the term on an episode of Charlie Rose [http://www.charlierose.com/guests/jeff-zucker] .
*Donna Fenn, writer for Inc. magazine titled an article "Born Digital" [http://blog.inc.com/the-entrepreneurial-generation/2008/05/generation_ys_indifference_to.html?partner=rss]
*Frank Cooper, VP of Marketing at Pepsi uses the term in a New York Times article about marketing to a new generation. [http://www.nytimes.com/2008/03/14/business/media/14adco.html?_r=1&oref=slogin
]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Born-digital — is a term from digital preservation describing digital materials that originated in the digital realm and have no print or analog counterpart. [cite web last = first = authorlink = title = Introduction Definitions and Concepts work = publisher =… …   Wikipedia

  • born-digital — adj. Relating to a document that was created and exists only in a digital format. born digital v. Example Citations: The Bush budget proposal included $20 million for the NARA s Electronic Records Archives, the program through which the agency is …   New words

  • Digital artifactual value — is a preservation term that refers to the intrinsic value of a digital object, rather than the informational content of the object. There are currently no established standards for what constitutes digital artifactual value. Nonetheless, born… …   Wikipedia

  • Digital preservation — is the set of processes, activities and management of digital information over time to ensure its long term accessibility. The goal of digital preservation is to preserve materials resulting from digital reformatting, and particularly information …   Wikipedia

  • Digital Humanities Quarterly —   Discipline Humanities Language English …   Wikipedia

  • Digital native — A digital native is a person who was born during or after the general introduction of digital technology, and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can …   Wikipedia

  • Digital Native — Als Digital Natives werden Personen bezeichnet, die zu einer Zeit aufgewachsen sind, in der bereits digitale Technologien wie Computer, das Internet, Mobiltelefone und MP3s verfügbar waren. Als Antonym existiert der Begriff des Digital Immigrant… …   Deutsch Wikipedia

  • Digital library — A digital library is a library in which collections are stored in digital formats (as opposed to print, microform, or other media) and accessible by computers.[1] The digital content may be stored locally, or accessed remotely via computer… …   Wikipedia

  • Digital Native — Марк Пренский в 2011 году Digital Native (примерно можно перевести как рус. коренной житель цифрового общества, человек, родившийся в цифровом обществе)  термин, впервые использова …   Википедия

  • Digital image — A digital image is a numeric representation (normally binary) of a two dimensional image. Depending on whether or not the image resolution is fixed, it may be of vector or raster type. Without qualifications, the term digital image usually refers …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”