WBXX (FM)

Infobox Radio station
name = WBXX


city = Marshall, Michigan
area = Battle Creek, Michigan
branding = "Mix 104-9"
slogan = The BEST Music Mix!
airdate = 1968
frequency = 104.9 MHz
format = Soft Adult Contemporary
power = 6,000 Watts
erp =
haat = 100 Meters
class = A
facility_id =
coordinates = coord|42|18|47.0|N|84|55|46.0|W|type:landmark
callsign_meaning =
former_callsigns = WRCC (9/5/06-9/18/07)
WWKN (1/10/97-9/5/06)
WRCC (3/18/96-1/10/97)
WELL-FM (?-3/18/96)
WALM-FM (?-?)
owner = Clear Channel Communications
sale pending to Cumulus Broadcasting
licensee = Capstar TX Limited Partnership
sister_stations = WBCK, WBCK-FM
webcast =
website = http://www.953wbxx.com/
affiliations =

WBXX is a radio station in Battle Creek, Michigan that broadcasts at 104.9 MHz. WBXX broadcasts an adult contemporary format and is now known as "Mix 104-9" after dropping its "Battle Creek's favorite at-work listening station" slogan sometime in December 2007.

WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial is now occupied by WBCK-FM. WRCC's former classic rock format has been discontinued.

As WBXX "B95", 95.3 FM was a very popular CHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary, with which WBXX continues to broadcast on 104.9.

104.9 was originally WALM-FM (sister station to the now-defunct WALM 1260 AM in Albion, Michigan) and later WELL-FM with a middle-of-the-road format. The station first used the WRCC call sign in 1996, broadcasting a satellite-fed country format known as "Cereal City Country" which was unable to compete with powerhouses WBCT and WNWN-FM and received low Arbitron ratings. WRCC changed the following year to WWKN, "Keener 104-9" (a tribute to WKFR's original home at 1400 AM in the 1960s as "Keener 14"), playing oldies of the '60s and '70s. Eventually WWKN repositioned as "Super Hits 104-9" and then "Super Rock 104-9" (adjusting its format to classic hits) before changing to all-out classic rock as "Rock 104-9" and changing its calls back to WRCC.

Sources

* [http://www.michiguide.com/dials/rad-a/wbxx.html Michiguide.com - WBXX History]

External links

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