Mister Softee

Mister Softee
Mister Softee
Type Private company
Industry Ice cream
Founded 1956 in Philadelphia, Pennsylvania
Headquarters Runnemede, New Jersey, United States
Key people William Conway, James Conway
Products Ice cream
Website mistersoftee.com

Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 - May 28, 2006) [1] in 1956 in Philadelphia. It is one of the largest franchisors of soft ice cream in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey. It is still run by the Conway family; James Conway, Jr. is now President.

Contents

Jingle

The jingle played by Mister Softee trucks is instrumental and based on The Whistler and his Dog in 1960 by Les Waas.[2] It is written in E-flat major with 6/8 time. In New York City, the trucks can only play the jingle while moving, to reduce noise.[3]

A copy of the sheet music and all the words can be found on the Mister Softee webpage.

Mister Softee in China

In 2007 Mister Softee established its first ice cream truck and ice cream shop in Mainland China located in Suzhou, Jiangsu. Mister Softee China is operated by Alex Conway, grandson of James Conway, and Turner Sparks. In 2008 Mister Softee China plans to begin expanding its core business and franchising throughout China's eastern region.

Mister Softee China has created a menu that combines its classic American products of shakes, floats and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwi sundaes and milk tea floats.

While its American counterpart operates almost exclusively with trucks, Mister Softee China has kiosks in downtown shopping areas and trucks throughout China's ever expanding suburban neighborhoods and business districts.

Mister Softee Mascott and Official Truck at an event in Tampa, Florida. The trucks operate from a depot and some vehicles are located in stationary locations including public beach areas along the west coast of Florida.

See also

References

  1. ^ Fox, Margalit (2006-05-31). "James Conway Sr., 78, a Founder of Mister Softee, Dies". The New York Times. http://www.nytimes.com/2006/05/31/nyregion/31conway.html. Retrieved 2006-05-31. 
  2. ^ "Les Waas". http://www.broadcastpioneers.com/waas.html. Retrieved 2007-10-11. 
  3. ^ Hu, Winnie (December 14, 2005). "That Jingle Of Mr. Softee's? It's the Sound Of Compromise". The New York Times. "The Bloomberg administration will allow the ice cream trucks to continue playing the sprightly ditty while trolling for young customers. But under a compromise with the City Council, the jingle must be halted when the trucks are not moving." 

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Mister Softee (Hong Kong) — A Mister Softee ice cream truck parked at the Star Ferry pier, Central. The trucks at the Central and Tsim Sha Tsui Star Ferry piers are more or less stationed …   Wikipedia

  • David Broome — For the Real World contestant, see David Broom. Medal record Equestrian Olympic Games Bronze 1960 Rome Individual jumping Bronze 1968 Mexico …   Wikipedia

  • Richard Kuklinski — Infobox Criminal subject name = Richard Kuklinski image size = 250px image caption = Police mugshot of Richard Kuklinski, 4 years before his final arrest. date of birth = April 11, 1935 place of birth = Jersey City, New Jersey date of death =… …   Wikipedia

  • Good Humor — This article is about the ice cream brand Good Humor. There is also an album by the British rock band Saint Etienne called Good Humor.Good Humor is an American brand of ice cream novelties sold from ice cream trucks as well as stores and other… …   Wikipedia

  • David Broome — David McPherson Broome, CBE (* 1. März 1940 in Cardiff) ist ein ehemaliger britischer Springreiter. Er nahm an zahlreichen Championaten und Olympischen Spielen teil, wobei er zahlreiche Medaillen errang. Unter anderem war er Einzel und… …   Deutsch Wikipedia

  • Liste der Europameister im Springreiten — Die Europameisterschaften im Springreiten werden seit 1957 ausgetragen. Vor 1975 gab es neben den offenen Meisterschaften die Europameisterschaften der Springreiterinnen, zu denen nur Frauen zugelassen waren. Ab 1975 ist außerdem der… …   Deutsch Wikipedia

  • Campeonato Europeo de Saltos Ecuestres — Saltar a navegación, búsqueda El Campeonato Europeo de Saltos Ecuestres es la máxima competición europea de la especialidad hípica de saltos ecuestres. Se realiza cada año impar desde 1957 bajo la organización de la Federación Ecuestre… …   Wikipedia Español

  • Melanie Safka — Melanie Birth name Melanie Anne Safka Born February 3, 1947 (1947 02 03) (age 64) Origin Astoria, Queens, New York, United States Genre …   Wikipedia

  • Dim sum — For other uses, see Dimsum (disambiguation). Dim sum Typical dim sum breakfast in Hong Kong. From left to right and top to bottom: har gau, jasmine tea, chicken and vegetable congee, steamed dumpling, rice nood …   Wikipedia

  • Osprey, Florida —   CDP   Location in …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”