OpiumRoz

OpiumRoz
OpiumRoz
Studio album by Serebro
Released

25 April 2009 (Russia)[1]

2 March 2010 (Worldwide)
Recorded 2007 - 2009
Genre Rocktronica
Length 47:20
Label Monolit, Symbolic Records
Producer Maxim Fadeev
Serebro chronology
OpiumRoz
(2009)
Izbrannoe
(2010)
Singles from Opiumroz
  1. "Song #1"
    Released: 1 May 2007
  2. "Дыши"
    Released: 5 September 2007
  3. "Опиум"
    Released: 3 March 2008
  4. "Скажи, Hе Mолчи"
    Released: 10 November 2008

OpiumRoz (Russian: ОпиумRoz; Translated: Pink Opium or Opium of Roses) is the debut studio album of Russian girlband Serebro. It was released 25 April 2009 by Moonlit Records in Russia, and 2 March 2010 by Symbolic Records. It was produced by Maxim Fadeev and some of Serebro themselves. The album originally had a projected release date of 17 October 2008[2] but due to problems with the tracklist the release had been delayed. The album was later released April 25, 2009 in their native Russia.[1] The album was later released through iTunes worldwide by the Finnish record label Symbolic Records.[3]

Both versions of the album feature 11 tracks in total and include their debut single and Eurovision Song Contest 2007 entry "Song #1". Marina Lizorkina's vocals feature on both versions, though she left group in June 2009 (before the international release).[4] It didn't chart in any major album charts. The album received critical acclaim from critics, but had less commercial success calling it an amazing taste of music genres of Pop, ock and Electro. The album was recorded in Moscow, Russia by their management group Moonlit Records.

Contents

Background and Recording

Maxim Fadeev (pictured) the bands main producer for the album OpiumRoz

After Serebro achieved third place in the Eurovision Song Contest 2007, the group was signed with Russian record label, Monolit Records. The band mostly did their work in Moscow, Russia, the bands mainland as the label was its current location. The band recorded 11 tracks for the album, 6 English tracks were planned for the album and the remaining 5 tracks were recorded in Russian. The group recorded in 2007 through to 2008, and planned for a 17 October 2008 release[2] once the album had finished recording. Serebro and their management struggled with the tracklist when it came to narrowing down the choice of recorded tracks and because of this the album was delayed. After the band recorded songs, and released the four songs from it, the bands member Marina Lizorkina later separated from the band, due to financial and personal reasons.[4]

My Vzletaem

While the production of OpiumRoz, another released CD, was said as an idication of a Compliation was released in 2010. It features all the songs of OpiumRoz, only it features more songs like live songs, remixes and Song#1 alternative versions. It was released as a compact disc and also received positive reception.[5]

Promotion

To promote their debut album, Serebro organised an outdoor concert on April 25, 2009 at Poklonnaya Hill, Moscow where fans were free to attend. Band member Elena Temnikova said of the concert: "We do not want to organize a feast during the plague, to make the grand presentation with champagne and caviar, as it is in our show business. In a difficult economic situation in Russia and in the world to arrange a costly celebration on the occasion of the release is not right. Therefore, we decided to make a presentation in an unusual format - an open, completely free concert. We spoke to people who supported us over the past two years, who were anxious for us, listening to our songs, have been and remain our loyal fans. They were waiting for the release of this album for two years and, as a sign of gratitude, we gave these people our music."[6] Other acts were asked to perform alongside Serebro and the line-up included Band'Eros, Mitya Fomin, Total and two new Maxim Fadeev projects, Voron and China. The group performed all songs featured on the album to a crowd of 70 thousand fans which was deemed an impressive turnout for the group's first solo project.

The album produced four singles, more were planned for release but this was cancelled after Marina Lizorkina's departure from the group in 2009. In March 2010, the album was released through iTunes worldwide by the Finnish record label Symbolic Records.

Before releasing Izbrannoe, the band released a small album called "My Vzletaem". It is mostly related to OpiumRoz, with hidden and unreleased tracks from the sessions. Song #1 was also released with different versions, like Silver, Blue and Green versions. Te album, also being charted at number 224,115 on Amazon.com, didn't beat OpiumRoz much. It also had a favourable review from a customer.[5]

The fourth single to be released from the album, "Скажи, не Молчи", was later re-recorded to include the vocals of new group member Anastasia Karpova, Marina Lizorkina's replacement. The re-recorded single was not released to airplay or the album but has been included on the group's EP, Izbrannoe, as a remixed single.

Reception

Critical

Professional ratings
Review scores
Source Rating
Amazon.com 5/5 stars [7]
NewsMusic.ru 8/10 stars [8]
iTunes (Positive) [9]
Sputnikmusic 4/5 stars [10]

OpiumROZ had received positive reviews from independent critics. Amazon coustomer reviews gave it positive reviews, all giving it five stars. One review said it has "high quality and performance as well as style of music" is good music.[11] Another review said that "you dont have to understand russian to predict their tunes" and saying "this is it". Amazon ranked the album #179,693 for bestsellers music chartings. It wasn't official charts, but was ranked at the number. Fans said the songs had different samples to them. "Song #1" and "Under Pressure" were said to be pure pop music. "Dyshi" and "Opium" a dreamy tune. "Never Be Good" was called a "Bombastic song". "Sound Sleep" as a "New Age" type of music and a "kick-ass rock" songs like "What's Your Problem" and "Dirty Kiss".[11]

NewsMusic.ru said it is that half the album is "hard experimental songs" like The Prodigy and Depeche Mode. The review said that "Sound Sleep" saying "the five-minute psychedelic art-rock with magical sketch whisperings and scope of ethnic ostinato riffs that sends almost to Pink Floyd. Made from the heart, but without the extension.[8] Itunes gave it positive reviews from customers. One customer said the music is "talanted" sayig they cant wait for the bands next music. Another viewer said it had comparison as successful Russian duo t.A.T.u., but said they nothing alike.

Commercial response

On 25 April 2009, Serebro released OpiumRoz in Russia. It had much attention in Russia, Latvia and Ukraine more than other countries. On Amazon.com, it was released by Moonlit Records. On 2 March 2010, OpiumRoz was released worldwide by a Finnish label Symbolic Records. It was released worldwide on iTunes and other online torrents. It was not released as a CD Format by Symbolic Records.

In the US, It has moderate success, but had populatiry of Song #1. In The Oceania, it had also moderate success with again Song #1 most downloaded.

Singles

Year Title Chart positions
RU SWE CHE DNK EU UKR LTV LTU UK
2007 "Song #1" 1 35 68 72 125 16 36 99
"Дыши" 2 3
2008 "Опиум" 1 25 5
"Скажи, не молчи" 1 5 4

Tracklist

Moonlit Russian Edition

No. Title Producer(s) Length
1. "Song #1"   Maxim Fadeev 3:01
2. "Дыши" (Breathe)"   Maxim Fadeev 4:30
3. "Under Pressure"   Maxim Fadeev 3:27
4. "Dirty Kiss"   Maxim Fadeev 4:42
5. "Sound Sleep"   Maxim Fadeev 5:11
6. "Пыль Ангелов" (Angel Dust)"   Maxim Fadeev 3:31
7. "Never Be Good"   Maxim Fadeev 3:15
8. "What's Your Problem"   Maxim Fadeev 3:34
9. "Скажи, не Молчи" (Say, do not be Silent)"   Maxim Fadeev 3:34
10. "Опиум" (Opium)"   Maxim Fadeev 3:44
11. "Мы Взлетаем (We Take Off)"   Maxim Fadeev 7:37

Symbolic International Edition

Charts, certifications and procession

Charts

Charts (2009) Peak
position
Amazon Sale Chart Rankings[12] 202,840
Amazon Sale Chart Rankings[12][A] 224,115

Additional Notes

Team

Vocals

Producer

References

External links


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