- Sugar Inc.
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Sugar Inc. is a privately owned media company founded in April 2006 and headquartered in San Francisco. The company has created a network of lifestyle and entertainment blogs geared towards women, with each weblog focusing on one particular subject, such as fashion, beauty, humor, technology, food, fitness and advice.
Contents
History
PopSugar was created in March 2005 by Lisa and Brian Sugar to satisfy Lisa’s obsession with celebrities and fashion. The site is credited with running some of the first photos of Renée Zellweger’s surprise marriage to Kenny Chesney[1].
Sugar Publishing began adding blogs to the network in April 2006 and later that year received Series A Funding from Sequoia Capital[2]. Brian Sugar currently serves as the company’s CEO and Publisher, while Lisa Sugar is the company’s Editor-in-Chief. As of September 2008, the company reported 8.5 million unique users each month.
Media coverage and recognition
In June 2008, BellaSugar was featured on an episode with Fox News Channel's Health Talk[1]
In August 2008, PopSugar was quoted in Chicago Tribune[2]
In November 2008, BellaSugar appeared on NBC's San Diego affiliate[3]
In September 2008, GeekSugar was featured on Forbes.com[4]
In December 2008, Lisa Sugar, Sugar's Founder and Editor-in-Chief, was featured in Lucky Magazine[5]
In December 2008, Sugar Inc. was named 2008 Newsmaker by California Apparel News[6]
In December 2008, Lisa Sugar was interviewed by USA Today[7]
In September 2009, Sugar Inc. was featured in The New York Times.[8]
In May 2010, Sugar Inc. was named among the Hottest Companies in San Francisco.[9]
References
- ^ Cain Miller, Claire. "The Sweet Spot" Forbes. April 23, 2007
- ^ Arrington, J. Michael. "Sequoia Invests in Blog Network Sugar Publishing" TechCrunch. October 16, 2006
- ^ budget beauty secrets
- ^ This term has saying power
- ^ http://www.nbcsandiego.com/#videoid=287299
- ^ Celebrity Nerds Come Out
- ^ Lisa Featured in December Lucky Magazine
- ^ [http://www.apparelnews.net/news/fashion_news/2008-Newsmakers/page14 2008 Newsmakers
- ^ Last-minute gifts? You'll be jingle-bell rocking with these
- ^ Ad Shift Throws Blogs a Business Lifeline
- ^ Lead411 launches "Hottest Companies in San Francisco" awards
See also
External links
- Official website
- "Blogging for Dollars by Paul Sloan and Paul Kaihla, Business 2.0, October 2, 2006
Categories:- Publishing companies of the United States
- Publishing companies established in 2006
Wikimedia Foundation. 2010.
