Never Forget You (Noisettes song)

"Never Forget You"
Single by Noisettes
from the album Wild Young Hearts
Released	21 June 2009 (see release history)
Format	Digital single
Genre	Indie rock, Rock, Soul
Length	3:12
Label	Mercury, Universal
Writer(s)	Noisettes
Producer	Noisettes
Noisettes chronology "Don't Upset The Rhythm (Go Baby Go)" (2009) "Never Forget You" (2009) "Ever Fallen In Love" (2010)

"Never Forget You" is the third single released from the Noisettes' second studio album Wild Young Hearts. Released on 21 June 2009^[1], the single was produced and written by the band. It followed their hit single "Don't Upset The Rhythm (Go Baby Go)", and charted at #20 in the UK Singles Chart.^[2]

Music video

The music video has three concurrent themes. The primary setting begins as Shingai Shoniwa exits a factory/warehouse type building (Alexandra Palace, North London) via blue doors. She sips a drink from a bottle, puts the bottle down and pulls on a gold bass-guitar over her shoulder. The camera pans down to her silver Dr. Martens boots, which feature in the song lyrics. After singing the first few lines of the song, her attention shifts to a blue convertible car, a Chesil Speedster (a replica of a classic Porsche 356), which she then walks over to, climbing into the passenger seat. After sitting there, as if almost pondering on past memories, she takes off her silver boots, and places them on the back seat of the car. After walking barefoot back into the building, almost closing the door, she peeks through the gap to see an anonymous male get into the vehicle and drive off with the boots still in the back. While this scene plays out, which primarily relates to the lyrics of the song, the camera frequently cuts to The Noisettes, complete with orchestral accompaniments and backing singers, practicing in what appears to be a derelict theatre (old smoke damaged theatre at Alexandra Palace), lit with a soft red light. Shoniwa is dressed in a kitsch, white tasseled dress, dancing barefoot (from removing the boots previously). Towards the end of the video, the camera begins to frequently cut to the circle balcony above the rehearsal space, where Shoniwa can be seen again, this time dressed in black, singing out over the balcony. As the music ends, the final shot shows a silhouette of Shoniwa in front of a giant red orb, as the camera pans out slightly and fades to black.

The video was released on the band's official YouTube channel on 1 May 2009 and received over 150,000 views up until 21 June 2009 when it was officially released as a single. As of 28 February 2010 it has received over 2,500,000 views.^[3]

Formats and track listings

Digital download

1. "Never Forget You"
2. "Never Forget You" (FP remix)
3. "When You Were Young" (Radio 1 Live Lounge)
4. "Never Forget You" (video)

Release history

Country	Release Date	Format	Label
United Kingdom	21 June 2009[1]	digital download	Mercury/Universal Records

Reception

Critical reception

The single was chosen as of one of USA Today's "Picks of the Week" for 14 July 2009 with the following comment, "the Brit pop trio's bubbly soul ditty is, thanks to Shingai Shoniwa's sweet crooning, reminiscent of an early Motown party groove."^[4]

Click Music reviewed the song saying: "Cute and bittersweet, 'Never Forget You' is an upbeat break-up number that makes it hard to know whether it's joy or sadness the band are reaching out for. Motown inspired pop arrangements circle frontwoman Shingai Shoniwa's beautifully elastic wail to form a rich bubbling gloss that could have Phil Spector's wig standing on end.

It drives along with a typically strong beat and intermittent bursts of raucous guitar while simultaneously gliding over deep, string-laden orchestration. Simply put, it's a pop gem that stands every chance of seeing the band straight back to the top of the chart. Ludicrously infectious."

Read more: http://www.clickmusic.com/singles/article/Noisettes-Never-Forget-You#ixzz1dPOkF4Az

Chart performance

Chart (2009)	Peak position
Eurochart Hot 100 Singles	62
Hungarian Airplay Chart [5]	6
Irish Singles Chart	24
Swiss Singles Chart[6]	73
UK Singles Chart	20
Chart (2010)	Peak position
Swiss Singles Chart[7]	9
UK Singles Chart	32

End-of-year charts

Chart (2009)	Position
Hungarian Singles Chart[8]	74
UK Singles Chart[9]	115

Media

• Noisettes performed "Never Forget You" on The CW's TV series One Tree Hill in the late 2009.
• The Noisettes performed the song on the syndicated TV series The Wendy Williams Show on 11 August 2009.
• Emma Watson listens to Never Forget You and featured it on her official website.
• The song was featured in episode eight of season two of CW's TV series 90210.
• "Never Forget You" was featured on a DFS Furniture television advertisement in 2010.
• Featured on the soundtrack for the 2010 movie Leap Year.
• "Never Forget You" was featured in a television advertisement for Almacenes París, a Chilean department store
• "Never Forget You" was at the basis of Vodafone Italia's extensive mass-marketing campaign canvass over February-September 2010.

References

1. ^ ^{a b} http://www.myspace.com/noisettesuk
2. ^ http://www.chartstats.com/artistinfo.php?id=10876
3. ^ http://www.youtube.com/watch?v=a4dSEyaT6R8
4. ^ Jones, Steve (14 July 2009), "Pick of the week". USA Today.
5. ^ "Hungarian Airplay Chart". Mahasz.hu. http://mahasz.hu/m/?menu=slagerlistak&menu2=archivum&lista=radios&ev=2009&het=48&submit_=Keresés. Retrieved 2009-12-05. 
6. ^ [1]
7. ^ [2]
8. ^ "Éves összesített listák - MAHASZ Rádiós TOP 100 (súlyozott)". Mahasz. Mahasz. http://www.mahasz.hu/?menu=slagerlistak&menu2=eves_osszesitett_listak&id=radios&ev=2009. 
9. ^ "Charts Plus Year end 2009" (PDF). Charts Plus. http://www.ukchartsplus.co.uk/UKChartsPlusYE2009.pdf. Retrieved 2010-07-19.