Mr. Taxi / Run Devil Run

"Mr. Taxi / Run Devil Run"
Single by Girls' Generation
from the album Girls' Generation
A-side	"Mr. Taxi" "Run Devil Run"
Released	April 27, 2011 (2011-04-27)
Format	Digital download, CD, DVD
Recorded	2010–2011
Genre	Dance-pop, electropop
Length	6:53
Label	Nayutawave
Writer(s)	Allison Veltz, Paolo Prudencio, Chad Royce, Scott Mann, STY, Alex James, Busbee, Kalle Engström, Hong Ji-yu[citation needed]
Girls' Generation Japanese singles chronology
"Gee" (2010) "Mr. Taxi / Run Devil Run" (2011)
Alternative cover Deluxe First Press Edition Cover

"Mr. Taxi / Run Devil Run" is the third single from the debut Japanese album Girls' Generation by Girls' Generation. It is also their first double A-side single.

Background and release

First announced to be released on April 13, 2011 in Japan, the release was postponed to April 27, due to the 2011 Tōhoku earthquake and tsunami.^[1] Proceeds of the single were announced to be donated to the Japanese Red Cross.^[2] It is available in three different versions: two CD + DVD versions and a CD only version.

The Japanese version of Run Devil Run was first released as a digital single on January 25, 2011.

"Mr. Taxi / Run Devil Run" set a new record for Girls' Generation, being their first Japanese single to shift 100,000 units in its first week of release.^[3] The single also managed to clinch the number 1 spot on Billboard Japan Hot 100 chart for two consecutive weeks.^[4][5] Mr. Taxi was first performed live on May 13, 2011 on TV Asahi's Music Station.^[6] On May 25, "Mr. Taxi" topped the Taiwanese music chart Gmusic.^[7]

The Deluxe First Press Edition contains the CD single itself, a mini-photobook of the girls, a trading card, and a DVD containing both a newly filmed Japanese Run Devil Run music video and a dance version Run Devil Run music video.

The Limited Period Edition contains the CD, a DVD with only the regular non-dance version of the Run Devil Run music video, and a photobook of the girls. The photobook in the Limited Period Edition is completely different from the photobook in the Deluxe First Press Edition.

The regular edition of "Mr. Taxi" contains only the CD single itself, with no bonus items.

Music videos

The teaser video for Run Devil Run was released on April 8, 2011 and the music video on April 9, 2011, The dance version was released April 25, 2011. The teaser video for Mr. Taxi was released on April 22, 2011 while the dance version was released on April 25, 2011 and the music video was released on April 28, 2011. Mr. Taxi (official version) was filmed in HD.^[8] While the choreography of Run Devil Run was made by Lisette Bustamante^[9], Rino Nakasone and Sim Jaewon made the one for Mr. Taxi.^[10].

Mr. Taxi

The dance version of the video begins with the girls dressed in yellow taxi driver outfits in front of a screen that flashes words and patterns in blue lighting. At the beginning of the second verse, it changes to the girls being dressed in black outfits (with differently colored piping for each girl), and dancing in front of a multicolored map of the world. Near the end of the second verse, and throughout the rest of the video, the video alternates between shots of the girls in their yellow outfits and their black outfits. After the second chorus there is a dance break, followed by the bridge performed by Yuri, Sunny, Sooyoung, Jessica, Tiffany and Taeyeon, after which there are more alternating shots between the two scenes (yellow and black outfits) for the final chorus, ending with the girls freezing in position in their yellow uniforms as the light fades out.

The official version of "Mr. Taxi" is not very different from the dance version. It contains most of the dance scenes but with effects of blue patterns and flashing words in the background. There are also solo scenes of the girls in front of a grey glittery background.

Run Devil Run

The video is similar to their Korean version, except for some different dance moves and oufits.

The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits.

The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.

Some noteworthy things include:

• The official version has more scenes of the white room and the dance version has more dancing scenes of the blue room.
• The white setting is seen much more commonly in the Japanese version, whereas the black setting is shown more in the Korean version. The members all have light brown/blonde hair as opposed to the mainly black hair they had before.
• The Japanese version features more close-ups of the members.

Track listing

Japanese CD single
No.	Title	Music	Length
1.	"Mr. Taxi"	Allison Veltz, Paolo Prudencio, Chad Royce, Scott Mann, STY	3:33
2.	"Run Devil Run (Japanese Version)"	Alex James, Busbee, Kalle Engström, Hong Ji-yu,	3:22
Total length:			6:53

DVD (Limited Edition)
No.	Title	Length
1.	"Run Devil Run (Japanese Version)" (Music Video)
2.	"Run Devil Run (Japanese Version)" (Music Video - Dance Version) (CD+DVD Deluxe First Press Edition Only)

Charts

Japan charts Chart Peak position Oricon Daily singles 1 Oricon Weekly singles 2 Billboard Japan Hot 100 1[4] RIAJ Digital Track Chart 5 Taiwan charts Chart Peak position G-Music J-POP Daily Chart 1[11] Sales and certifications Chart Amount Oricon physical sales 171,292+ RIAJ physical shipping certification[12] Gold (100,000+) RIAJ full-length cellphone downloads[13] "Mr. Taxi" Platinum (250,000+) RIAJ full-length cellphone downloads[13] "Run Devil Run" Gold (100,000+) South Korea Gaon Album Chart[14] 12,959+ Release history Country Date Distributing label Format Japan April 27, 2011 (2011-04-27) Nayutawave Digital download, CD, DVD Taiwan May 17, 2011 (2011-05-17) UMG Taiwan CD, DVD Philippines June 25, 2011 (2011-06-25) [15] MCA Digital download, CD, DVD References ^ 이정혁. "[애프터스토리일본 대지진으로 활동 연기된 소녀시대, 뭐하나 봤더니"] (in Korean). Nate. Nate. http://news.nate.com/view/20110414n13640. Retrieved 16 June 2011.  ^ "Girls' Generation to Donate "Mr. Taxi/Run Devil Run" Revenue to Red Cross". http://soshified.com/pages/articles/_/news/040811-girls-generation-to-donate-mr-taxirun-devil-run-revenue-to-red-cross-r1600. Retrieved 16 June 2011.  ^ "チャン・グンソク、海外歌手史上初のデビュー作初登場首位" (in Japanese). Oricon. http://www.oricon.co.jp/news/confidence/87299/full/. Retrieved 16 June 2011.  ^ a b "少女時代 話題の新曲が首位獲得！" (in Japanese). Billboard Japan. http://www.billboard-japan.com/system/jp_charts/hot100/page:7. Retrieved 16 June 2011.  ^ "少女時代の「MR.TAXI」が、2週連続1位を記録！" (in Japanese). Billboard Japan. http://www.billboard-japan.com/system/jp_charts/hot100/page:6. Retrieved 16 June 2011.  ^ "少女時代、5月13日放送予定の〈Mステ〉で"MR.TAXI"をTV初披露" (in Japanese). Tower Records. http://tower.jp/article/news/77773. Retrieved 16 June 2011.  ^ (Korean)백지은. "소녀시대, '미스터 택시'로 대만 음반차트 1위 '올킬'" (in Korean). Sports Chosun. Sports Chosun. http://sports.chosun.com/news/ntype2.htm?id=201105260100225810018592&ServiceDate=20110525. Retrieved 17 June 2011.  ^ "少女時代、新曲"MR.TAXI"PVのダンス・ヴァージョンを公開" (in Japanese). Tower Records. http://tower.jp/article/news/77602. Retrieved 16 June 2011.  ^ "LIsette Bustamante Worked with the Girls!" (in English). Blog at WordPress.com. http://snsdkorean.com/2010/01/17/lisette-bustamante-worked-with-the-girls/. Retrieved 03 July 2011.  ^ "Rino Nakasone Official Twitter Page" (in English). Microblog at Twitter.com. http://twitter.com/#!/RinOkinawa/status/62774234774110208. Retrieved 03 July 2011.  ^ 백지은. "소녀시대, '미스터 택시'로 대만 음반차트 1위 '올킬'" (in Korean). Sports Chosun. Sports Chosun. http://sports.chosun.com/news/ntype2.htm?id=201105260100225810018592&ServiceDate=20110525. Retrieved 17 June 2011.  ^ "ゴールド等認定作品一覧　2011年4月 [Works receiving gold or other certifications, April 2011]" (in Japanese). RIAJ. May 13, 2011. http://www.riaj.or.jp/data/others/gold/201104.html. Retrieved May 13, 2011.  ^ a b "レコード協会調べ　5月度有料音楽配信認定＜略称：5月度認定＞ [Record Association report: May digital music download certifications (Abbreviation: May Certifications)]" (in Japanese). RIAJ. June 20, 2011. http://www.riaj.or.jp/data/others/chart/w110520.html. Retrieved June 20, 2011.  ^ "Gaon Album Chart — May 2011 Chart" (in Korean). Gaon. http://www.gaonchart.co.kr/main/section/album/list.gaon. Retrieved June 30, 2011.  ^ "GG REVOLUTION!!! A GIRLS' GENERATION A\LBUM LAUNCH!!!" (in English). Facebook/MCA Music. http://www.facebook.com/event.php?eid=213912961964631. Retrieved June 22, 2011.  External links Girls' Generation - Official Japanese website Girls' Generation - Official Japanese website (Universal Music Japan) "MR. TAXI" Dance Version on YouTube