MediaCom Interaction

MediaCom Interaction

Type	Public
Industry	Advertising, Marketing
Founded	1995
Headquarters	New York, New York
Key people	Harvey Goldhersz CEO
Website	MediaCom Interaction

MediaCom Interaction is a digital marketing and media company. Based in New York City with offices in 23 countries, it specializes in complete integration of strategy, execution, and analysis to drive real and measurable results. Founded as Beyond Interactive in 1995 and acquired by WPP-owned Grey Global group in 1998, Beyond was renamed Beyond Interaction in , 2008 ^[1], and MediaCom Interaction in Feb 2009 ^[2] to symbolize an ongoing evolution within MediaCom's global agency network.

Areas of Operation

• Online Media Planning and Buying
• Data Insight and Analysis
• Brand Strategy Development
• Relationship Marketing Strategy
• Digital Design and Development
• On-and Offline Integration
• Leveraging Social Media

Clients

• AMD
• Audi
• Bayer
• Canon
• Coca-Cola
• Diageo
• Dow Corning
• Electronic Arts
• Eos
• FAO Schwarz
• GSK
• H&M
• Hasbro
• Ikea
• JetBlue
• Michelin
• MTV
• Nokia
• Playtex
• Realogy
• Staples
• Subway
• Volkswagen
• Warner Bros Theatrical
• Warner Bros Home Video
• Western Union
• Wrigley

Awards

Beyond has won 29 awards for Innovation and Marketing Excellence. ^[3]

External links

• MediaCom Interaction (company website)

Footnotes

1. ^ Beyond Interactive Adds Digital Design, New Execs
2. ^ Beyond Interaction Takes on New Name to Reflect Integration
3. ^ Beyond Interactive: Examples