MediaCom

MediaCom
For the cable television and communications provider in the United States, see Mediacom.
MediaCom
Type Subsidiary
Industry Advertising, Marketing
Founded 1986
Headquarters London, UK
Key people Stephen Allan
Worldwide Chairman & CEO
Parent GroupM
Website MediaCom.com

MediaCom is a global media agency. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts. The media agency is currently the third largest in terms of global billings [1].

MediaCom is part of GroupM, WPP’s media investment management operation, along with MEC, Maxus, MindShare, Outrider, Kinetic and IEG. The company currently handles advertising budgets worth more than US$23bn [2] for clients such as Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.

Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 4,600 employees in 116 offices in 89 countries [3]. Its central coordination hubs are in London, New York, Miami and Singapore.

Awards

MediaCom was named International Media Agency Network of the Year at the 2010 Festival of Media Awards [4]. It was also named Agency Network of the Year at the 2009[5], 2010 [6] and 2011 M&M Awards[7].

References

  1. ^ RECMA, Overall Billings Rankings 2009 "[1]", September 2010
  2. ^ RECMA, Overall Billings Rankings 2009 "[2]", August 2010
  3. ^ MediaCom website, Network & Contacts "[3]", December 2010
  4. ^ Festival of Media Awards website "[4]", August 2010
  5. ^ Media and Marketing Awards website "[5]", August 2010
  6. ^ Media and Marketing Awards website "[6]", December 2010
  7. ^ Media and Marketing Awards website "[7]", October 2011

External links


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