- Mail Print
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Mail Print, Inc. Type Private Founded (1988 ) Founder(s) Haver "Dan" Danner Headquarters Kansas City, Missouri, Area served U.S. Services Direct Marketing
Printing
Variable Data Printing
Web-To-Print
Marketing Asset Management
Marketing AutomationRevenue US$17,700,000 (2008) Owner(s) Eric Danner, Gina Danner, Kyle Danner Employees 80+ Website mailprint.com Mail Print, Inc. is a direct marketing and variable data printing company located in Kansas City, Missouri. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product.[1]
Contents
Company history
Mail Print was originally established in 1988 under the name "Mail & More" by Haver Danner. Children Eric, Gina and Kyle Danner later joined the business and transitioned it to a personalized direct marketing and commercial printing provider, under the name of Mail Print. Mail Print's offices and operational facility are located in the Hunt Midwest Subtropolis, an underground business complex.
Services
Mail Print's service offering includes:[2]
- Digital and Offset printing
- Marketing Asset Management
- Database marketing
- Direct marketing, including direct mail, E-mail marketing and Personalized URLs
- Marketing Automation
- Print Automation
Revenue & Company Growth
As of January, 2009, Mail Print was listed as the 5th largest commercial printing company in the Kansas City area. Archives of the Kansas City Business Journal's yearly "Top Area Commercial Printing Companies" lists detail the following growth:[3]
Year Revenue Rank Employees 2008 $17.7 million 5 82 2005 $13.2 million 5 74 2004 $11.35 million 9 67 2003 $10.07 million Not listed Not listed 2002 $7.2 million 16 47 2001 $6.1 million 19 43 2000 $4.9 million 21 42 Innovations
In 2001, Mail Print publicly launched their "Marketing Communications Portal," an online marketing asset management and ordering system used by organizations and franchises to create and execute direct marketing materials.[4] Early users of the system include Reece & Nichols Realtors[5], a real estate brokerage with more than 60 locations and 2,000 sales agents.[6]
Mail Print began using the Hewlett-Packard line of Indigo digital presses in 2002, which allowed for variable data print personalization by integrating database information during the digital printing process. As an early adopter of the technology, Mail Print served as a HP test site.[4]
In 2007, Mail Print introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list."Mail Print Launches Latest 10 to Win’ Product, Builds Business", RISMedia, 25 April 2007. Retrieved on 2010-6-17.</ref>
Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.
Customers
Mail Print's customer base is made up of medium and large-size businesses and franchises, including:
- Keller Williams Realty
- Harrah's Entertainment
- Ferrellgas
- HomeServices of America companies, including Edina Realty, Reece & Nichols Realtors, and Long Realty
- Argosy Casino
- International Association of Administrative Professionals
- Fellowship of Christian Athletes
- Saint Luke's Health System
References
- ^ "Marketing Asset Management | Mail Print’s Communications Portal". Retrieved on 2010-6-17.
- ^ Mail Print website, Retrieved on 2010-6-17.
- ^ "Top Area Commercial Printing Companies", Kansas City Business Journal, 9 January 2009
- ^ a b Danner, Gina. "Go Big or Go Home", KC Small Business, Kansas City, January 2010.
- ^ Worth, Tammy. "All in the family: Three siblings adapt printing company to the times", Kansas City Business Journal, Kansas City, January 2010.
- ^ "Join Our Team", Retrieved on 2010-6-17.
External links
Categories:- Digital press
- Companies based in Kansas City, Missouri
- Printing companies
- Publishing companies established in 1988
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