Café Magazine

Café Magazine

Café Magazine (July 2009 issue)
Editor-in-chief	Jens Stenberg
Categories	Men's
Frequency	Monthly
Circulation	180,000
First issue	May 1990
Company	Hachette Filipacchi Médias
Country	Sweden
Language	Swedish
Website	www.cafe.se/

Café Magazine is a monthly Swedish men's magazine focused on fashion, style, and culture, including articles on food, movies, fitness, sex, music, travel, sports, technology, and books. The magazine is comparable to U.S. publications such as Esquire and GQ.

History

Café debuted in May 1990, aimed toward the new generation of metrosexual men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bough out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media.

Today, Café is the highest-selling men's magazine in Sweden with 180,000 readers monthly, 78% of which are men.^{[citation needed]}

Covers

The first issue of Cafe featured professional soccer player Glenn Hysén.^[1] Subsequent covers featured mostly male actors and sports figures such as Sean Connery and Mike Tyson. By the mid-nineties, the covers predominately featured women, mostly famous Swedish models.^[2]

Victoria Silvstedt has appeared on the magazines cover a total of 10 times and counting. Other notable celebrities who have frequently been featured on the cover are Izabella Scorupco, Anine Bing, Pernilla Wahlgren, Carolina Gynning, Marie Serneholt, and Emma Johnsson.^[2]

Personnel

Editor-in-chief: Jens Stenberg

Assistant Editor-in-chief: Victoria Nelson

Redaktionschef: Markus Kylén

Art director: Joel Persson

Fashion Chief: Daniel Lindström

Entertainment Editor: Kristofer Ahlström

Editor: Oskar Hammarkrantz

Fashion Editor: Emine Sander

Layout: David Berling^[3]

Expansion of the magazine

Due to its success in Sweden, the magazine has branched out to Finland, with its large Swedish-speaking audience.

See also

List of men's magazines

References

1. ^ http://www.tidningsarkivet.se/cafe/1990/1/
2. ^ ^{a b} http://www.tidningsarkivet.se/cafe/
3. ^ http://www.cafe.se/?id=666568

External links

• Cafe.se