- Lowe Lintas
-
Lowe Lintas, India Industry Advertising Founded 1939 Headquarters Mumbai, India Number of locations Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad, Kochi Area served India, Africa, Middle East, South-East Asia, UK, South and Central America Key people R. Balakrishnan (Balki), Chairman & Chief Creative Officer
Joseph George, Chief Executive OfficerServices Advertising and Marketing Communications, Digital Solutions, Graphic Identity and Design, Public Relations, Rural Communications, Healthcare and Film Production. Employees 650+ Parent Interpublic Group of Companies Divisions Lowe Lintas, Linteractive, dCell, LinOpinion, Linterland, LinHealth, Lintas Productions Website Lowe Lintas (India), Lowe and Partners (Lintas India) Lowe Lintas is one of India's best known communication groups. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide network. Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries.
Lowe Lintas offers integrated communication solutions across the group - advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production.
Lowe Lintas employs over 650 people across eight divisions and nine cities all over India.
Contents
History
Lowe Lintas began in 1939 as Lintas, India, the Indian division of Lintas (acronym for Lever International Advertising), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Lowe Lintas India was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. m. Sridhar leading the creative function. At the time, with billings of over $12 billion, Lowe Lintas was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Lowe Lintas & Partners was the second-largest advertising agency in India,[1][2], with a turnover of Rs. 750 crores.[3] In 2007, Lintas India sold the 51% stake it owned in Lowe Lintas to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of the Lowe Worldwide network, which in turn is held by the Interpublic Group.[4]
Lowe Lintas has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has given India some of its most famous advertising talent, including Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha, Alyque Padamsee and Sumantra Ghoshal.
Key people
- R. Balakrishnan (Balki), Chairman & Chief Creative Officer
- Joseph George, Chief Executive Officer
- Fali Vakeel, Chief Operating Officer
- Shahrook Munsiff, Finance Director
- Amer Jaleel, National Creative Director
- Arun Iyer, National Creative Director
- Madhu Noorani, Chief Creative Planner
- Sabyasachi Mishra, Chief Growth Officer
- Pravin Savant, Chief Technology Officer
The Lowe Lintas Group
Lowe Lintas
Lowe Lintas is the mainline advertising arm of the group. The agency has helped build some of India's largest brands, and claims that a majority of its clients have been with it for over ten years.[citation needed]
LinOpinion
LinOpinion is the public relations wing of the group. It is the exclusive Indian affiliate of Golin Harris, a public relations consultancy within the Interpublic Group network.
LinOpinion offers services like media intelligence, media relations, crisis management, corporate training, event management and social media management.
Linteractive
Linteractive is the full-service digital communication wing of Lowe Lintas. It offers services like website development, social media marketing, viral marketing, online media marketing, interactive CD-ROMs, digital outdoor, mobile marketing, online reputation management and technology solutions.
dCell
dCell is the strategic design consultancy of Lowe Lintas. It was the first agency in-house design specialist in India.[citation needed]
dCell offers services like consumer branding, corporate branding, environmental branding, digital branding, communication branding, retail branding and brand documentation.
Linterland
Linterland is the specialist rural communication and marketing arm of the group.
Lintas Productions
Lintas Productions is the newly opened film production and entertainment marketing wing of Lowe Lintas. It offers integrated entertainment solutions including movie strategic planning and marketing, movie production, television content and production, celebrity endorsement, talent management and branded entertainment.
LinHealth
LinHealth is the healthcare solutions division of Lowe Lintas. Some of its offerings include pre-launch market preparation, managed entry programmes, new product launches, brand refreshes, compliance and concordance and integrated healthcare campaigns.
Client List
The Lowe Lintas group services a wide variety of clients across various categories. Some of these clients include:
- Hindustan Unilever - Surf Excel, Wheel, Fair & Lovely, Pureit, Axe, Lifebuoy, CloseUp, Pepsodent, Vim, Clear, Hamam, Breeze, Sure, Cif and Kwality Walls
- Idea
- Tata Tea
- Croma
- ICICI Prudential
- Maruti Suzuki
- Bajaj Auto
- Titan Industries - Tanishq, Fastrack
- Axis Bank
- Nestle
- Dabur
- MRF
- Britannia Industries
- Hindustan Times
- ET Now
- BBC World News
- Havells
- Berger Paints
- Camlin
- The Hindu
- Godrej
- Saint-Gobain
- Tilda
- UTI Mutual Fund
- Future Group
- Ginger Hotels
Recent Notable Campaigns
- Tata Tea - Jaago Re
- Idea - What an Idea!
- Bajaj Auto - Hamaara Bajaj
- Surf Excel - Daag Achhe Hain
- ICICI Prudential - Jeetey Raho
- Lifebuoy - Koi Darr Nahin[citation needed]
References
- ^ Elliott, Stuart (November 1, 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times. http://www.nytimes.com/1999/11/01/business/media-business-advertising-this-time-it-s-interpublic-doing-internal-merger-add.html.
- ^ "Lowe Lintas restructures". Indian Express. July 19, 2000. http://www.indianexpress.com/ie/daily/20000719/ibu19030.html.
- ^ "Lintas India merges with Lowe". Business Line. July 19, 2000. http://www.hinduonnet.com/businessline/2000/07/19/stories/14190206.htm.
- ^ "Lintas India to offload 51% to Interpublic". The Economic Times. 9 May 2007. http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Lintas-India-to-offload-51-to-Interpublic/articleshow/2020295.cms.
External links
- Lowe Lintas, Official website
- Lowe Partners at Interpublic Group website
Categories:- Advertising agencies of India
- Companies based in Mumbai
- Interpublic Group
- Companies established in 1939
- Indian subsidiaries of foreign multinational companies
Wikimedia Foundation. 2010.