Tanishq

Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, one of the companies listed on the Bombay Stock Exchange and the National Stock Exchange of India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit). [cite web
last = WIPO
first = Arbitration and Mediation Center
authorlink = World_Intellectual_Property_Organization
title = Titan Industries Limited v. Tanishq Corporation
work = Case No. D2000-1793
url = http://www.wipo.int/amc/en/domains/decisions/html/2000/d2000-1793.html
accessdate = 2006-09-26]

Tanishq is India’s most aspirational fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or coloured gems and a wide range of equally spectacular jewellery in 22Kt pure gold. It is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq, started in 1995, is the jewellery business group of Titan Industries Ltd - promoted by the Tata group, India’s most respected and widely diversified business conglomerate. Tanishq embarked on its voyage 10 years ago when it challenged the established family jeweler and introduced new rules in precious jewellery; a category as old as civilization.

Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. Jewellery at Tanishq is crafted in one of the world’s most modern factories. The factory complies with all labour and environmental standards. Located at Hosur, Tamil Nadu (India). The 1,35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment. The brand brings together the work of karigars, who specialize in different style of making jewellery. Karigars, who continue to be an exploited lot with other jewellers, are paid fair remuneration and work under good working conditions in Tanishq.

Tanishq challenged the age-old jeweller’s word with TATA’s guaranteed purity. It exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold; machine made jewellery, which offers far superior finish and value to the customer and beautiful handcrafted jewellery which is influenced by various jewellery traditions of India.

References

External links

* [http://www.tanishq.in/ Tata Tanishq official website]