- Strategic design
Strategic design is the application of future-orientated
design principles in order to increase anorganisation ’s innovative and competitive qualities.Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.
The discipline is mostly practiced by design agencies or by internal development departments. Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline.
Its applications are varied, yet often aim to strengthen one of the following: product
branding ,product development ,corporate identity , corporate branding and service delivery.Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today’s global and fast-paced marketplace.
“To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important.” [ [http://www.designmatrix.com/services/sdp.html Strategic Design ] ]
The following companies specialise in strategic design:
The Boston Consulting Group ,Designit ,frog design ,Gravity Tank ,IDEO ,LPK .References
External links
* [http://www.fastcompany.com/magazine/95/design-strategy.html Strategic design as described by Tim Brown, CEO of IDEO]
* [http://www.indexaward.dk/2007/default.asp?article=1279&id=708&Folder=708 Definition of strategic design by INDEX:]
* [http://designit.com/ Designit]
* [http://www.frogdesign.com/ frog design]
* [http://www.ideo.com/ IDEO]See also
*
Design management
*Design methods
*Design thinking
*Industrial design
*Instructional design
*Product design
*Service design
*User centered design
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